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Transforming MDM into a People's Movement: Massive Campaign for Community Involvement

Join the National Campaign for MDM Syndicate, a program with Rs. 90,000 crores budget, impacting millions of children. Discover how MDM links education, culture, equality, and health. Explore campaign possibilities at national, state, village, and school levels. Engage with MDM festival, Kalajathas, ambassadors, and training modules. Utilize local culture, ICT, and special days to enhance community participation. Strengthen connections with farmers, gardens, and health services. Let’s make MDM a collective effort!

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Transforming MDM into a People's Movement: Massive Campaign for Community Involvement

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Presentation Transcript

  1. Campaign for MDMSyndicate - 5

  2. Contd… MDM  • Amount -- Rs. 90,000 crores/- • Cooks -- 23,00,000 • Millions of Children • Huge Programme • But Very Little Community involvement ownership A “Govt.” Scheme !

  3. Contd… • MDM is Not Just a School Meal Programme • Just a Nutritional Programme Its linked with • Education • Culture • Equality & Equity • Health & Hygiene

  4. So, how do we • Transform MDM into a people’s movement • Make all the linkage clear and transparent • Hence mass campaign for MDM

  5. What kind of campaign • Campaign Messages • Campaign structures and formats National level State/District LevelVillage Level -School level

  6. Some possibilities • MDM festival • Explaining the larger concept to the community • MDM Kalajathas • Using folk and art forms to show the linkage between MDM • Different aspect of life  MDM Ambassadors / Nanis /Groups

  7. Contd… • Massive MDM training / Oriental program for Cooks, Admin, Teachers, LSG, SMC, Parents etc.. • Module & Models for creative user of MDM as Curricular/ Co-curricular instrument. • MDM Jansabhas for Explaining MDM delivery structure.

  8. Contd… • Use of local culture in MDM (festival, Cuisine Expertise). • Use of ICT to speed MDM messages • MDM celebration • Birthday of children • Visit by important people • Special Days like • Nutrition day • Environment day • Science Day

  9. Contd… • Developing linkage with • Local farmers • Kitchen garden • School Garden • PHCS • Agriculture /Home Science Collage etc. • School health

  10. Thank you……

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