Scheduled Capacity

1. Dr. Pawan V. Bhansing Scheduled Capacity How signals influence venue programmers’ selection decisions

2. Theatre and dance companies, cabaret and music all compete for the same stage. Venue programmers select productions Competition Scheduled capacity – P V Bhansing

3. Scheduled capacity: the number of seats that are available throughout the run of the production Pre-production phase uncertainty about the quality of the production uncertainty about audience attendance Venue programmers Scheduled capacity – P V Bhansing

4. The selection process Signals • The new production • completely new work • conventional: new versions of earlier work • The organization • legitimacy: important player, visible – number of reviews • reputation: evaluations – in reviews • audience attendance Scheduled capacity – P V Bhansing

5. Results No significant effects on scheduled capacity • Previous audience attendance • Reputation Significant effects on scheduled capacity • Conventional productions of companies with high legitimacy receive the most scheduled capacity • Companies with low legitimacy have more scheduled capacity when they produce new works Scheduled capacity – P V Bhansing

6. Results Conventional New Scheduled capacity – P V Bhansing

7. Audience size High legitimacy  conventional Low legitimacy  new Artistic innovation New  focus on smaller venues Art and Commerce - the objective High legitimacy  higher scheduled capacity. Growth strategy without compromising artistic content. Scheduled capacity – P V Bhansing

8. Discussion Reducing uncertainty is important for intermediaries, such as venue programmers. Is this uncertainty an important issue in the development of new products? Scheduled capacity – P V Bhansing