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The name says it all; we're geeks for high quality running socks. After years of owning a specialty running store, Fox Valley Running Co. in Appleton, WI, and fitting tens of thousands of pairs of running shoes, we understand how a quality running sock significantly enhances the fit of a properly fit running shoe. A great fitting performance running sock will reduce blisters, calluses, and hot spots which will make your running much more comfortable and pleasurable. Also, your shoe will fit better as a premium running sock is designed to fit your foot and shoe in a way that will optimize how the foot sits in the shoe.