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Online marketing

Online marketing is known as Internet marketing, e-marketing, and web marketing. Online marketing is the marketing of a product or services over the Internet.

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Online marketing

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  1. Agenda • What is Online marketing • Benefits of online marketing • Search engine marketing • Search engine optimization • Email marketing • Pay per click marketing

  2. What is Online marketing • Online marketing is known as Internet marketing, e-marketing, and web marketing. • Online marketing is the marketing of a product or services over the Internet. • These services are search engine marketing, search engine optimization, Pay per click, Email marketing, and digital marketing.

  3. Benefits of online marketing • Two-way communication channel • Business have global reach • Measurable • One to one approach • Low cost (cheap) • Far-reaching • Fast • Easy • Drive high quality traffic to the websites • Increase brand visibility

  4. Marketing can be done via outbound or inbound. • Examples of outbound marketing are radio, telephone, television, newspaper. • Examples of inbound marketing are E-mail marketing, SEM, SEO etc.

  5. Search engine marketing • Search engine marketing is a form of Internet marketing used to promote websites by their visibility in search engine result page. • Search engine marketing mechanisms include search engine optimization, pay per click, and social networking.

  6. Search engine optimization • Search engine optimization (SEO) is a method used to improve the visibility of a website in a search engine result page. • Two techniques of SEO are: • 1. On-page SEO • 2. Off-page SEO

  7. On-page SEO techniques • Header tag • Meta tag(title, keyword, and description) • Image alt tag • Quality content • Internal link • XML sitemap

  8. Off-page SEO techniques • Social bookmarking • Link building • Forum marketing • Blogging • Video marketing • Pdf submission • Infographic • PPT submission

  9. Email marketing • Email marketing is a form of direct marketing, used to promote product, service, or brand by sending direct email to the target customer. • Benefits of Email-marketing are- paper free, lower cost, global reach, and easy to create.

  10. Pay Per Click marketing • Pay per click is also known as cost per click; Pay per click is an online marketing technique, where the advertiser pays to the publisher when web user click on their ad and this kind of marketing is quite popular with the Internet marketers. • Pay per click marketing is easier and cost-effective. The ads for PPC campaign should be written and design in a good way that attract visitors.

  11. For more detail visit: http://www.vertexplus.com/online-marketing.htm

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