1 / 9

What are the functions of marketing?

What are the functions of marketing?. Six Functions of Marketing. Promotion Distribution or Channel Management. Selling Pricing Product/Service Management. Marketing Information Management. Selling. Providing customers with goods and services they want to buy Retail market

solana
Télécharger la présentation

What are the functions of marketing?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What are the functions of marketing?

  2. Six Functions of Marketing Promotion Distribution or Channel Management • Selling • Pricing • Product/Service Management Marketing Information Management

  3. Selling • Providing customers with goods and services they want to buy • Retail market • Industrial market

  4. Pricing Deciding how much to charge for goods and services

  5. Product/Service Management What products to offer, what packaging, what level of quality and what position or image in the minds of the customer to project

  6. Marketing Information Management Getting the marketing information needed to make sound business decisions Ex. Marketing research

  7. Promotion Any form of communication used to inform, persuade, or remind people about a business’s products.

  8. Distribution or Channel Management • Making decisions about where to sell your products • Methods of transportation • Storage

  9. Importance of studying Marketing • Develops marketing skills • Understanding business • Learning interpersonal skills • Perfecting communication skills

More Related