Creating a Social Media Policy
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A social media policy, also known as a social networking policy, is a corporate guideline or code of
conduct designed for your employees to govern their online behavior. Social media is represented
by online networks such as Facebook, LinkedIn, Twitter, Google and Pinterest. A policy can relate
to employees who manage your corporate online presence, as well as to employees personal use
of social media.
The purpose of setting forth online social policies is to set expectations and boundaries for your
employees so they are aware of what appropriate behavior is and what actions will not be tolerated.
These policies are important to ensure your business does not encounter legal problems or
public embarrassment as a result of an employee’s online presence.
Some social media policies can be very specific and lay out detailed rules for online networking,
while others can be quite broad and give more flexibility. The choice is ultimately yours, as the
employer, to determine the best fit for your corporation’s needs.
This How-To Guide will outline why you should have a social media policy, the different types of
policies and key components of a policy, followed by a detailed action plan on how to create a
clear, decisive and successful social media policy for your company.
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