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Corporate Sponsorship

Corporate Sponsorship. Beta Iota (AKPsi) Chang Zeng. Corporate Sponsorshi p. A form of marketing in which a corporation pays for all or some of the costs associated with a project or program in exchange for recognition. . Sponsor Benefits . It can enhance a company’s image and visibility

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Corporate Sponsorship

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  1. Corporate Sponsorship Beta Iota (AKPsi) Chang Zeng

  2. Corporate Sponsorship • A form of marketing in which a corporation pays for all or some of the costs associated with a project or program in exchange for recognition.

  3. Sponsor Benefits • It can enhance a company’s image and visibility • If the sponsorship are well conceived and strategy, they can boost sales • Help develop a close relationship (UB students)

  4. Criteria • Relevant- the cause must be relevant to the company's products or service • Branding Fit- there must be a good fit with the overall company brand • Mission Alignment- the partnership must align with a company's mission • Business Result- the company must believe it can achieve some measurable business result through the partnership

  5. DOs and DON’Ts DO DON’Ts Using their competitor's products Don’t always ask for money • Find out what they care • Keep it SHORT • Ask them what will make them feel satisfied • Consider Donation • Building a long-term relationships

  6. Who to Contact? • Marketing- is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development • Public Relations- promoting goodwill between itself and the public, the community, employees, customers, etc.

  7. Ways to Contact • Emails • Invite them to our events • Simply a Phone call • Going to their public event

  8. Potential Sponsors (UB students) • University Village at Sweethome • University Villa • Coca-Cola Industry and Consumer AffairsThe Coca-Cola CompanyDUN 500P.O. Box 1734Atlanta, GA 30301 • Visa Credit Card Company • Bus Companies

  9. What can AKPsi Offer Currently (Tangible) • Resume folder with all it members • Logo displayed on akpsiub.org • Rush and event marketing flyers and posters • Display logo on our rush t-shirt

  10. What can AKPsi Offer in the Future(Intangible) Good Feeling (Charity)

  11. Purpose AKPsi Annual Charity Event • Attracts Sponsors that focus on simply having a Good Feeling, not just some Tangible Assets in return • By having it Annually, so we can be recognize or known for • we gain a positive reputation

  12. Example from Coca-Cola • “Coca-Cola cares about the welfare of animals and supports their proper treatment.” • If we are known for being involve with the Animal Charity Humane Society, there will be a higher chance of having Coca-Cola as one of our sponsor

  13. Make A Wish • Ways to be affiliate with Make A Wish Foundation • Purchases Make A Wish Holiday cards, balloon for a resale • Blank: $32.00 per pack of 24 • Generic: $37.00 per pack of 24 • Custom Text: $40.00 per pack of 24 • http://www.wish.org/supporters/current_sponsors

  14. AKPsi

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