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Discussed by Rimal Popat Madhusudhana Sadagopan

Special Theory Forum The Eleven Deadliest Sins of Knowledge Management What’s Your Strategy for Managing Knowledge?. Discussed by Rimal Popat Madhusudhana Sadagopan. Discussion Format. Case Study: Knowledge management failures central to Shuttle disaster

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Discussed by Rimal Popat Madhusudhana Sadagopan

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  1. Special Theory ForumThe Eleven Deadliest Sins of Knowledge ManagementWhat’s Your Strategy for Managing Knowledge? Discussed by Rimal Popat Madhusudhana Sadagopan

  2. Discussion Format • Case Study: Knowledge management failures central to Shuttle disaster • The Eleven Deadliest Sins of Knowledge Management • Case Study: WebMD (Codification & Personalization) • What’s Your Strategy for Managing Knowledge?

  3. Before We Begin… • What do you think were some reasons that the Columbia Shuttle crashed?

  4. “Knowledge management failures central to Shuttle disaster” –Computer Weekly • Knowledge management systems failures played a major role in February's Columbia space shuttle disaster—Columbia Accident Investigation Board • Massive bureaucracy that relied on informal e-mail communications to manage the in-flight analysis of damage to Columbia during takeoff. • Error 3: Viewing Knowledge as Existing Predominantly Outside the Heads of Individuals • Mind of its own • NASA has current automated system in place to track safety critical issues; • (-) “Extremely cumbersome; difficult to use at any level“ •  System goes unused • Error 4: Not Understanding that Fundamental Intermediate Purpose of Managing Knowledge Is to Create Shared Context • None  differing perspectives  immobilize DM

  5. “Knowledge management failures central to Shuttle disaster” – Computer Weekly • “Personnel familiar with the Lessons Learned Information System indicate that design engineers and mission assurance personnel use it only on an ad hoc basis, thereby limiting its utility.” • Error 6: Disentangling Knowledge from its Uses • Error 7: Downplaying Thinking & Reasoning

  6. WebMD (Codification & Personalization) • How are you feeling today?

  7. WebMD (Codification & Personalization) • We pride ourselves in knowing our audience's needs and delivering the most appropriate experience. We know that there is a difference between using a health site for health "performance" issues (e.g., flat abs) vs. health research needs (e.g., "What is type 2 diabetes?") vs. community support (e.g., "Does anyone else feel like me?") vs. e-commerce. Our mission is to fulfill all these needs in the most appropriate ways possible.

  8. Questions?

  9. Works Cited • Computer Weekly. http://www.computerweekly.com/articles/article.asp?liArticleID=124350&liFlavourID=1&sp=1 • WebMD. http://my.webmd.com/webmd_today/home/default.htm

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