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WOW 10

This comprehensive overview explores the critical intersection of marketing ethics and societal impact. It delves into a firm’s obligation to enhance its positive effects while minimizing harm. You'll learn about customer value, the marketing concept prioritizing customer satisfaction, and the role of e-commerce in modern exchanges. Additionally, we discuss innovation, logistics, total quality management, and empowerment within organizations. Understanding these elements is vital for any business seeking to thrive in today's competitive market while adhering to ethical standards.

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WOW 10

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Presentation Transcript

  1. WOW 10 Business – Research - Ethics

  2. The moral standards that guide marketing decisions and actions Marketing Ethics

  3. A firm's obligation to improve its positive effects on society and reduce its negative effects Social Responsibility

  4. The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value

  5. The idea that an organization should aim all its efforts at satisfying its customers-at a profit Marketing Concept

  6. Exchanges between individuals or organizations-and activities that facilitate those exchanges-based on applications of information technology. E-commerce

  7. The development and spread of new ideas, goods and services Innovation

  8. Transporting, storing and handling of goods in ways that match target customer's needs with a firm's marketing mix Logistics

  9. The philosophy that everyone in the organization is concerned about quality, throughout all of the firm's activities, to better serve customer needs. Total Quality Management

  10. Giving employees the authority to correct a problem without first checking with management Empowerment

  11. The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business. Market Survey

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