INFORMATION KIT FOR EXHIBITOR & SPONSOR

1. INFORMATION KIT FOR EXHIBITOR & SPONSOR MEXPO 2011 October 26 – Nov. 1, 2011 Shanghai, China

2. MARKETING & MEDIA A MUST-SEE FAIR

3. About MEXPO 2011关于梅花网和中国传播业大展 2011.10.26-10.28 4th Floor, Shanghai Mart 2011Shanghai Creative Industry Expo2011.10.26-11.1 指导单位：中共上海市委宣传部 上海市经济和信息化委员会 上海市教育委员会 共青团上海市委 主办单位：上海现代服务业联合会 长宁区人民政府 Organizer: IDG World Expo 2011.10.27 Shanghai HongQiao Sheraton 2011MCONFERENCE 2011.10.30-11.1 4th Floor, Shanghai Mart 2011 MSHOW MEXPO will be held on the same time of CIE 2011, as a core unit of the super weekly event 2011.10.27 2011 MPARTY

4. Targeted Exhibitors面向展商 • Media • New media sector, including internet, mobile internet, digital outdoor media outlets. • Innovated traditional media • Technology • Communication technology supporting media operation • New equipment and new materials for advertising Exhibitor category will be labeled in the exhibition directory and on site. Please consult us for the best fit categorization • Professional Service • Interactive marketing, creative and design, and other marketing professional service vendors

5. Visitors & Audience面向受众 Press Place-in TV & Radio Marketing technology Media Marketing Consulting Out of home Broker Ad agency PR agency Internet Agency Sales Promotion Interactiveagency Direct Marketing Market research Durables Non-profit Marketer MeiHua’s industrial audience base ensures the completed industry chain coverage We estimate over 15,000 professional visitors will participate in the event. All visitors will be registered online or onsite. Retail FMCG Online service B2B

6. MEXPO Floor Plan展览会平面图 Media Tech Service

7. Event Promotion会展推广 • MeiHua Flagship website promotion and inserted advertising • Daily newsletter sent to 160K subscribers • Direct email to all opt-in meihua members. • Targeted promotion towards our 800+ paid accounts. • 150+ affiliated media outlets covering business & finance, marketing and advertising sector. • Promotion on other industrial events. • MeiHua and other affiliated official weibo promotion • Visitor sharing across CIE events. Estimated targeted visitor: 15,000+

8. Affiliated Media – General合作媒体– 综合

9. Affiliated Media – Trade合作媒体 – 传播行业

10. Buy Booth Now Standard (54) Open Field (24) Section A：RMB 32,000 Section B：RMB 27,000 Section C：RMB 22,000 RMB 3000/ M2 • Booth size：3 x 3meter (9M2) each； • Exhibitor name and logo on header banner; • 3 side wall, 2 spotlights, 2 chairs, 1 recycle bin, 1 desk, 1 power slot (200V/5A) • Sizes: 36, 54 or 81 M2 • Carpet and special utility service not included. • Decorated by authorized constructors only Demo Show Early Bird Deadline:July 30, 2011 15% discount (subject to contracting date) Please contact organizers to get the latest availability, Book your booth as early as possible. • Setup in the lobby of the 4th floor, a passway of all visitors • Advanced A/V setup (please inquiry for details) • Best used for products and services demonstration • Save your booth space usage • RMB 1,000 / session (15 mins)

11. MCONFERENCE梅花网中国传播业高峰论坛 AM: Main Venue600delegates / Hong Qiao SheratonGrand Ball Room 2 keynotes and 3 round-tables will be presented: The 12th five year plan vs. media industry. New economics, New communication From “Made-in-China” to “Created in China”: New opportunities from local arising brands. Going international or local? – Revolution of agency operation Getting blended or not? – Traditional media in the new environment PM: 3 Forums, over 20 sessions. • Media Innovation Forum • Cross platform strategy of vertical media • Integrated marketing in digital times • Online media evolution under multiple “screen” environment • Self-made video content by online video media • Innovation of traditional outdoor media • “Internet of Things” and outdoor ad • Development of digital outdoor media • Mobile Marketing Forum • Mobile internet market recap • Portal of mobile internet • Advertiser’s confidence on mobile internet media • Advertiser’s best practice on mobile internet. • Measurement and effectiveness study of mobile advertising. • Business opportunities for traditional press media TMT Investment Forum A special event designed to bridge TMT investors and projects. Investing firms’ keynote and project showcase will be arranged.

12. MSHOW环球广告创意作品展 Global Advertising Creative Showcase Brought you by the leading ad agencies Oct 30 – Nov. 1 Exhibition Area: 3,000 M2 Targeted Visitors: Marketing professionals and agency staff Agencies with business longer than 3 years will be entitled for 6 meter free exhibition wall Book Additional Walls：RMB 3000/ 3meters Equipped by single wall, company name sign, 2 spotlights, 220V5A power slot AV equipment not included. Open Field: RMB 800/ M2 Early Bird Deadline: Aug 15, 2010 15% discount (subject to contracting date) Please contact organizers to get the latest availability, Book your booth as early as possible. All exhibiting agencies will get free recruiting booth. • Sizes: 54 M2, 81 M2 or larger • Carpet and special utility service not included. • Decorated by authorized constructors only

13. More Exposure Opportunities 2011.10.26-10.28 Shanghai Mart, 4th Floor 2011.10.27Hong Qiao Sheraton MCONFERENCE 2011 2011.10.30-11.1Shanghai Mart, 4th Floor MSHOW 2011 2011.10.27 MPARTY Admit Ad Pass Ad Handbag Ad

14. Rate Card 100,000 copies of admit tickets will be printed and distributed, including the handouts in other industrial events. RMB 3,000 / 10K tickets Admit Ticket Ad Ad printed on the back of all visitor, exhibitor, delegate, crew and VIP passes) RMB 50,000 (for 25,000+ copy) Delegate Pass Ad Ad printed on one side of the official event handbag. RMB 50,000 (for 20,000+ pcs) Handbag Ad Please consult for the detailed printing specification

15. Rate Card 2011.10.30-11.1Shanghai Mart, 4th Floor Estimated Visitor: 10,000 MSHOW 2011 (Global Advertising Creative Showcase) Platinum Sponsor Gold Sponsor • Sponsor logo shown on all event onsite setup and materials. • Sponsor logo shown on all marketing materials of the event. • 54 sqm open field • Sponsor info kit insertion in handbag • Ad insertion on MEXPO official brochure • Sponsor logo placement on official site • Exhibition standing banner on site • Pass advertising • Admit ticket ad • Sponsors Qty • Price Double Page Spread (4C) Full Page (4C) 4 standing banners 2 standing banners 1 3 RMB 150,000 RMB 80,000

16. Rate Card广告与赞助价格 2011.10.27 HONGQIAO SHERATION SHANGHAI Estimated Delegates: 700 MCONFERENCE 2001 Platinum Sponsor Gold Sponsor • Sponsor logo shown on all event onsite setup and materials. • Sponsor logo shown on all marketing materials of the event. • Video showcase on stage • Sponsor info kit insertion in handbag • Ad insertion on MEXPO official brochure • Sponsor logo placement on official site • Exhibition standing banner on site • VIP seats • VIP seats for MPARTY • Sponsor Qty • Price 8 rotations minimal 4 rotations minimal Double Page Spread (4C) Full Page (4C) 2 standing banners 1 standing banner 10 for AM session, 3 for PM sessions each 4 for AM session, 2 for PM sessions each 3 1 1 3 500,000 200,000

17. Rate Card广告与赞助价格 2011.10.27Venue TBD Estimated Delegate: 150 MPARTY Award Giving Party for MeiHua Communication Award and AdKungfu Creative Award Exclusive Sponsor • Sponsor logo shown on all event onsite setup and materials. • Sponsor logo shown on all marketing materials of the event. • Video showcase • Sponsor info kit insertion in handbag • Ad insertion on MEXPO official brochure • Sponsor logo placement on official site • Exhibition standing banner on site • MPARTY seats • Sponsor Qty • Price 3 rotations each Full page (4C) 4 standing banners 10 1 100,000

18. About the Organizer MeiHua, founded in 2002, is the leading advertising and marketing trade website in China. The flagship site receives more than 300,000 unique visitors every month and provides rich information and knowledge source for marketing professionals in China IDG is recognized worldwide as a leader in exhibition management, producing more than 750 globally branded conferences and events in 55 countries. IDG world expo is also the main organizer of CIE 2011

19. Contact Event Sales Event Supervisor: Mr. Jaimie Sun TEL：021-62283509-859 Mobile：15000586680 Email：jaimie.sun@meihua.info