4 Email Subject Line Tips to improve Open Rates

1. 4 Email Subject Line Tips to improve Open Rates Out of the many millions of emails being sent out every day, how do you ensure that your email commands the recipient's attention? To solve this conundrum we consulted a host of experts and they had this to say. The magic mantra they say is the subject line of your message, the average person mostly looks at the subject of the email to decide whether or not they are going to open it. Your subject line is the first impression you make on the users and it is also the most visible and therefore probably the most significant link with the user. Having a good subject line could be the difference between getting a conversion or having your mail classified as junk. This is why it is vital that you choose your subject lines correctly. In this article, we will impart a few tips that will hopefully guide you in constructing effective subject lines that will lead to an increase in open rates. 1. Using a Subject line that's not too long. In an ideal world, you should be using short and terse subject lines rather than ones that are lengthy and vague, this serves two purposes; firstly it enables the recipient to understand what your mail is about with a simple

2. glance and secondly, it reduces the possibility that the email provider will be truncating some part of your text. 2. Avoid using spammy words Avoid using words that have a spammy connotation, such words might lead email providers like Gmail and Yahoo to classify your email as spam and send them into the "spam" folder. Also, ALL CAPS subject lines should be avoided. Some commonly used spam words include: Credit Earn $$ Extra cash Extra income Casino Free Hot Urgent Billion 100% free Cheap Great offer One time 3. Grab attention by using emojis When used sparingly, emojis can make your email subject lines more visible, attractive, and of course, expressive. Emojis in Subject line has several benefits like:

3. Emojis in Subject line can result in Increased Engagement and Open Rate Using emojis can help your subject lines fit on mobile devices. Emojis in subject line help your email stand out in a crowded inbox Facebook has announced the release of their "Reactions" feature that makes it possible for us to use emojis in addition to the regular "like" (thumbs-up ) icon. Word of advice: Emojis are displayed differently depending on the email client and device type. This can sometimes produce unexpected results. 4. Use Personalization Using personalization in your email marketing campaigns, like using names in the subject lines tend to increase the open rates. Research has shown that emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not. In Spice Send email marketing software, if you want to use the first name of the recipient in your subject line, you would have to use the construct [contact_attribute:firstname] No two users are the same. For this reason, you need to personalize according to the needs of different users. Pick the right time and personalize your subject lines for your users. You have more tools today to analyze the preferences and choices of your users, which empowers marketers to personalize content as per different users. For instance, you can instantly know the age, origin, culture, and family background of a user with just some data units. Using this, you can create your target groups and reach them personally.

4. Additional Pro Tips For Email Subject Line Just Numbers One of the greatest tips to improve open rates is to use numbers in the headline. When you include numbers in the subject line of your email campaign, you can improve email open rate. This is true even when you are writing a blog post. Similarly, email subject lines with numbers such as Top 10 benefits of marketing can immediately attract users' attention and increase email open rate. However, avoid using more than one number in the subject line. The perfect count for improving open rates email marketing is one number. Use Title Case To improve the email open rate, you can also use the title case instead of the sentence case. The manner in which your subject line is represented to your user also impacts your open rate. According to experts, the psychological reason behind using title case is the authority it represents. Check this: Sentence case: Top 10 benefits of marketing. Title case: Top 10 Benefits of Marketing. Can you see the difference? Something as little as the case can also depict authority and help in improving open rates email marketing. Wrap up Your subject lines must be constructed in a fashion that entices more of your recipients to open and read their emails repeatedly. Writing a simple

5. subject line might be straight-forward but writing eye-catching headlines would require way more effort. Need an email marketing tool to start sending your newsletters and campaigns? Try SpiceSend today - forever free, for up to 5000 emails per month!