4 Social Media Marketing Tactics You Can't Do Without - SpicyWeb

1. 4 Social Media Marketing Tactics You Can't Do Without Do you think your business can survive without social media? It probably can. After all, way before the internet, businesses were doing just fine. BUT just because that is so, it doesn't mean that you can overlook the great potential it can do for your company. Having online presence particularly on big social networks like Facebook, Twitter, or LinkedIn can do so much in building your brand, expanding your network, and increasing your sales. And a business owner, you don't want to be contented with mediocrity. Use social media to up the ante of your company. Remember, it's not enough to have a social network account, you need to be active, driven and consistent. You need to provide helpful information, engage your followers, and ultimately, use the social networks to their full potential. So, once you get onto it, here are some social media marketing tactics that you shouldn't miss. 1. Establish your authority and expertise on the subject matter One effective way to build your following on social media, and thus expand your network is to get people to trust you. For you to do that, you must show them that you're an expert in your industry. Start by sharing tips and advice. After a while, people will come to you asking for your help. Answer their questions and find out how well your input has helped them. Expect that you'll soon be bombarded with questions. To do this more efficiently, you need to develop a strategy for responding to questions. You can also host webinars, post FAQs, or share video tutorials. 2. Engage your followers Don't be contented with having a lot of likes on your Facebook page or followers on your Twitter account. Go beyond that. Do more to engage your contacts in conversations. Share highly engaging content. Reach out with personal messages. Take time to comment on their posts. Listen to what they have to say. Ultimately, build and cultivate a relationship with them. This can go a long way in helping your business. 3. Respond to negative feedback Never ignore negative feedback. When someone goes to social media to complain about your business, you can't take that sitting down. You don't have to wage a war either. Deal it with this in a professional manner. Address the person's complaint and get to the bottom of it. If you find after thorough investigation that you are not at fault, then explain your side in a polite way. Should you find that the person has a valid reason for complaining, apologize right away and ensure that the problem is already dealt with. Responding to negative feedback shows your contacts that you're truly concerned of your customers. 4. Crowdsource for ideas A great way to get people's attention is to crowdsource for ideas. Get people from your social circle to contribute suggestions for your latest venture. For example, if you're launching a new product, ask them for ideas on packaging. But don't stop there. Turn it into a contest. Give away an enticing prize to the one that gives the best idea.

2. All these are proven techniques that will help you maximize the power of social media as a marketing tool.