1 / 9

Yahoo acquires Tumblr for $990.2 million in May 2013

Yahoo acquires Tumblr for $990.2 million in May 2013. Assets acquired from Tumblr ($ in millions). Question #1. What is the amount of goodwill that Yahoo will recognize from this transaction?. Net asset value vs. Purchase price. Net asset value vs. Purchase price. Question #2.

spiro
Télécharger la présentation

Yahoo acquires Tumblr for $990.2 million in May 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Yahoo acquires Tumblr for $990.2 million in May 2013

  2. Assets acquired from Tumblr ($ in millions)

  3. Question #1 • What is the amount of goodwill that Yahoo will recognize from this transaction?

  4. Net asset value vs. Purchase price

  5. Net asset value vs. Purchase price

  6. Question #2 • Which intangible assets in the purchase of Tumblr can be amortized by Yahoo?

  7. Question #2 • Which intangible assets in the purchase of Tumblr can be amortized?

  8. Question #3 • Why would Yahoo be willing to pay $750 million more than the value of Tumblr’s identifiable assets?

  9. Question #3 • Why would Yahoo be willing to pay $750 million more than the value of Tumblr’s identifiable assets? Answer: Yahoo expects Tumblr to bring in ad revenue. In addition, Yahoo wants to gain access to Tumblr’s young community of users.

More Related