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Is Pay Parking Killing the High Street?

This study examines the importance of parking availability and fees on customers' shopping choices, highlighting the benefits of car drivers as better customers. The relationship between parking, car accessibility, and retail turnover is analyzed, providing valuable insights for businesses.

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Is Pay Parking Killing the High Street?

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  1. Is Pay Parking Killing the High Street? Giuliano Mingardo Erasmus University Rotterdam mingardo@ese.eur.nl

  2. STATEMENTS

  3. PARKING IS IMPORTANT FOR RETAIL

  4. THE AVAILABILITY OF PARKING PLAYS AN IMPORTANT ROLE IN THE CUSTOMERS’ CHOICE WHERE TO GO SHOPPING

  5. PARKING FEES PLAY AN IMPORTANT ROLE IN THE CUSTOMERS’ CHOICE WHERE TO GO SHOPPING

  6. CAR DRIVERS ARE BETTER CUSTOMERS [SPEND MORE MONEY] THAN CUSTOMERS TRAVELLING BY OTHER MODES

  7. CUSTOMERS BY CAR CAN CARRY MORE THINGS THAN CUSTOMERS BY OTHER MODES

  8. THE MAJORITY OF CUSTOMERS USE THE CAR TO REACH THE SHOPPING AREA

  9. QUESTION

  10. Which customer would you prefer? • Let’s assume for a moment that there are two famous Italians walking in your shopping area; • You can only choose one of them to enter your shop; • Which one would you prefer?

  11. The two famous Italians are… Name: Mario Balotelli Profession: Footbal player Yearly Income: € X,000,000 Name: Giuliano Mingardo Profession: Researcher Yearly Income: € X0,000 Children: 0 [living at home] Children: 3 [living at home]

  12. Giuliano’ s car Trunk: 576 - 1951 dm3 Almost 2 cubic meters!! Balotelli’ s car (one of) Trunk: 0 - 230 dm3 Max 0,2 cubic meters!! 10% of Giuliano’ s car

  13. PARKING AND RETAIL – SOME FIGURES Data from +180 shopping areas in the Netherlands

  14. How to read the next slides…

  15. Strong (positive) relationshipbetween A and B No relationshipbetween A and B

  16. RANDSTAD (NL) RELATIONSHIP BETWEEN SCORE PARKING AND SCORE CAR ACCESSIBILITY SCORE CAR ACCESSIBILITY PARKING SCORE

  17. RANDSTAD (NL)

  18. CAR BIKE TURNOVER M2 TURNOVER M2 TURNOVER M2 MODAL SPLIT BIKE MODAL SPLIT CAR WALK PT TURNOVER M2 TURNOVER M2 MODAL SPLIT WALK MODAL SPLIT PT

  19. Do Parking tariffs Explain Turnover (for Daily Goods)? • Very small R² of regression • No causal relationship; model not significant

  20. Does Parking Capacity Explain Turnover (for Daily Goods)? • R² is zero! • No causal relationship

  21. Does Parking Capacity Explain Turnover (for Non-Daily Goods)? • Very small R² of regression • No causal relationship

  22. Do Parking tariffs Explain Turnover (for Non-Daily Goods)? • Very small R² of regression • No causal relationship

  23. Reasons for choosing the shopping area

  24. Can't see the wood for the trees if someone can't see the wood for the trees, they are unable to understand what is important in a situation because they are giving too much attention to details

  25. THANK YOUGo raibh maith agaibh Giuliano Mingardo mingardo@ese.eur.nl

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