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Unilever

Unilever. feel good, look good and get more out of lif e. By: Alexis Askew Econ 340 . Overview. Who is Unilever? What do they do? Impediments and advances made in the Home and Host Country Difficulties? How did the company cope with difficulties during expansion?

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Unilever

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  1. Unilever feel good, look good and get more out of life By: Alexis Askew Econ 340

  2. Overview • Who is Unilever? • What do they do? • Impediments and advances made in the Home and Host Country • Difficulties? How did the company cope with difficulties during expansion? • What accomplishments have been made? • Solutions

  3. Who is Unilever? What do they do? • . • The two parent companies, Unilever N.V. (based in Rotterdam Netherland)s and Unilever PLC (based in London, England), together with their group companies, operate as the Unilever Group (Unilever). Both are the holding companies for more than 500 companies worldwide engaged in the manufacture and sale of soaps, foods, and other products for household consumption. • Unilever is one of the world's leading suppliers of Food, Home Products ( majority of sales), Personal Care products and packaged and processed goods. with sales in over 190 countries • products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. • Launched a sustainability living plan in 2010. • The Company operates in three regions: Asia, Africa and Central and Eastern Europe (Asia Africa CEE), the Americas and Western Europe ( Primarily based in europe followed by North America.

  4. What do they do? • United States and Canada Brand portfolio • preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

  5. Host Country: South Africa • The economic value added to the economy by Unilever amounted to R12.5 billion in 2005, around 0.9% of the country's GDP • Unilever South Africa generates more than R32 billion for the South African economy • Impediments • Investing in an are of poor growth and risk.

  6. Host Country: South Africa • Introduced Tea and Coffee to South African Market • Tea and coffee are the traditional beverages of choice for many consumers in Africa • launched the Lipton Premium Tea Pods in South Africa, bringing a product that has taken off in the US to a country new to the concept of tea - or coffee - pods. • Benefits • Created a positive induced impact • Contributed environmentally and socially • Increased reign of democracy

  7. Host Country: SA Remedies • ensure that local suppliers receive training and support needed to maintain/ improve their productivity to stay competitive • Invest in more areas which Unilever has a sustainable competitive advantage in. • Maintain a relationship with the South African government to ensure a regulatory environment that promotes private sector investment.

  8. Home Country:Impediments • Sovereign debt crisis • The economy has contracted by .4% in 2012 from the 2011 1.4% growth in Europe • The EU economy grew by 1.6% in 2011, and contracted by .2% in 2012. • Europe experienced high unemployment rates (Especially in Greece, Portugal, and Spain) • Unemployment rates caused consumer confidence to be low, resulting in a decrease in spending

  9. Home Country: Drawbacks • Emerging markets account for over half of Unilever’s sales • Profit warnings were released in 2013 in these underlying areas where it encountered currency weakness as well. • The issue is that Unilever may be relying too heavily on emerging markets where the growth rate is slightly stable and mature markets are showing stagnate or contracted growth • The company's new transport management scheme will help to significantly reduce the • impact that Unilever's supply chain has on the environment and Europe's roads network. • .

  10. Home Country: Remedies • Focus more on brand differentiation • Reach out to Mature markets where brand differentiation can flourish • Possibly acquire more companies, build more partnership's to pick back up market share in these areas.

  11. Unilever Logo • Unilever Icons

  12. Reference • 1. PR, N. (2014, February 4). Unilever U.S. Partners with FIT's Cosmetics and Fragrance Marketing and Management Master's Program to Explore "The Changing Face of the Beauty Consumer". PR Newswire US.AboutUnilever North America • 2. Unilever SWOT Analysis. (2013). Unilever SWOT Analysis, 1-11. • 3. ://www.unilever.com/sustainable-living/betterlivelihoods/impact-studies/south-africa/

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