Presentation Transcript

1. Everything you need to know about email marketing before digging into the product specifics Email Marketing Know-all
2. It all starts with a count… Sales (or Sales Support) will define the campaign targeting and pull email send availability (audience count) Generic Login: emailcount@adtaxinetworks.com PW: adtaxi
3. AdTaxi Total Audience Products AdTaxi Total Audience Email Blast (Data Audience Extension) Consumer Businesses AdTaxi Client Retention Campaign AdTaxi Total Audience: Data AND Client Audience Campaign Re-marketing Feature based on VIEWS or CLICKS on all campaigns
4. Single send email email marketing leveraging data targeting to consumers or businesses AdTaxi Total Audience Email Blast
5. AdTaxi Total Audience Email Blast:Consumer Audience Over 50 million unique consumer email addresses Data Hygiene: Emails are matched to postal records, and opt-in time, date and location details. Opt-ins from the last 18 months Targeting Options Home Ownership Household Net Worth Hobbies, Interest, Behavior Demographic: Gender, Age, Presence of Children Geography (including radius) IMAGE IDEAS: Consumers looking at their phone Sample coupon/sale creative
6. AdTaxi Total Audience Email Blast:Business Audience IMAGE IDEAS: Professional in an office looking at computer screen Professional at a museum or other BUSINESS that is not necessarily and office Sample Creative (if we can find one) Reach Businesses and specific employees at businesses Aggregated business data available for B2B marketing Targeting options Professional Title Specification (who are you trying to reach in the business?) Public, Private, or Branch SIC code(s) Number of employees Annual Sales income Number of PCs in the business Does the business have a website?
7. AdTaxi Total Audience Email Blast:Pricing
8. Let AdTaxi do the heavy lifting for you. AdTaxi Email Marketing to Client Lists
9. Client Lists Provide a excel document or database Think of the goal as client retention Reward your known clients Give SPECIAL deals Provide information on events, etc
10. Client List Pricing
11. Target consumers or businesses and make a deeper impact with a remarketing campaign AdTaxi Total Audience Remarketing Campaign
12. AdTaxiTotal Audience Remarketing Email Campaign
13. Remarketing Messaging Thank you Don’t Forget Interested in learning more? Call Today Let’s Meet Sign up
14. Remarketing Pricing (this is repeated)
15. Pricing for TOTAL AUDIENCE Simply combine the DATA pricing with CLIENT pricing SAVE on remarketing!
16. Be the best digital sales rep there is. Training topics
17. Step 1: What is your Email campaign goal? Work with the client to Identify the key objectives and calls to action Sale/Special Event Product Update or Highlight Coupon Donation
18. Step 2: AdTaxi Total Audience Email Creative Technical Details: Use HTML Software & Basic Tags 650 Pixels wide or less Size: Under 50 KB for consumers Under 75 KB for businesses AVOID: CSS, JavaScript, Layers or Rich Media Comments in HTML- this triggers SPAM
19. Step 3: (optional) Identify the Trigger for Remarketing email When you should choose views: Coupon campaign (remember the goal is to ask someone to bring the coupon in, they may never ever click!) SALE, Grand Opening, new inventory, product highlights If you don’t have a clear CTA to click through, OR if the consumer will not gain value by clicking to your website, consider VIEWS as the key metric REMEMBER: A view is qualified when someone loads the images. There is a possiblitiy actual eyeball number is higher. This is a conservative measurement. When you should choose clicks When trying to drive consumers to your website When soliciting donations When seeking RSVPs When your Creative includes a clear CTA to “Click Here” or “Learn More” REMEMBER: If You Choose Clicks: Implement tracking URLS (UTM tags) Set up conversions on Client’s Google Analytics Order a proxy page and add conversion tracking
20. Step 4: Secondary Email What is your key message? Reminder Don’t forget Thank you Provide secondary creative
21. AdTaxi Total Audience Best Practices Creative: Design for visual appeal User Engagement: Integrate Call to action in the Subject Line “30% off sale ends tomorrow” Clear and concise content- people scan email quickly, hook them Keep images to logos and photos of products The more images, the higher SPAM score Provide a contact link Subject line under 49 characters Feature the Brand Logo Keep the Message Short Clear and obvious call to action Bulleted Key Selling points Mobile Friendly
22. REPORTING Stand Alone Campaign: Client Name Link to HTML Preview of campaign (or screenshot) Campaign Name (in system) Number of Sends Number of opens (open rate) Clicks CTR based on # of opens Click activity
23. Reporting for Re-Marketing Campaigns Campaign Blast Campaign remarket Client Name Campaign Name (in system) Link to HTML Preview of campaign (or screenshot) Number of Sends Number of opens (open rate) Clicks CTR based on # of opens Click activity Client Name Campaign Name (in system) Link to HTML Preview of campaign (or screenshot) Number of Sends Number of opens (open rate) Clicks CTR based on # of opens Click activity
24. AdTaxi Total Audience – Email
25. Total Audience Email Ordering AdTaxi Total Audience is similar to how you order email today. From your home Screen you will select “New AdTaxi Request”. Which will direct you to the AdTaxi IO Form
26. Total Audience Email In the Email Marketing field, indicate with a “1” that your campaign includes an email component, just as you do today.
27. Total Audience Email Once you have marked the email marketing field on your initial AdTaxi order, and you submit the I.O., you will receive a confirmation email just as you do today. However, attached to your confirmation will be a link you will need to click to complete the email form for Total Audience.
28. Total Audience Email The link will direct you to the Total Audience order form. Inside of the order form is where you will choose which product your client has purchased. There are specific fields for each product that will need to be fillled out. Once all of the fields have been completed, you can submit the order for fulfillment.