1 / 6

Strengths Advantages Knowledge gained Resources Quality, reputation

SWOT ANALYSIS. Museum Development East Midlands Mystery Shopper Programme. Strengths Advantages Knowledge gained Resources Quality, reputation. Weaknesses Disadvantages Gaps in planning Timescales. S. W. Opportunities Partnerships Development Funding Marketing. Threats

stalley
Télécharger la présentation

Strengths Advantages Knowledge gained Resources Quality, reputation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SWOT ANALYSIS Museum Development East Midlands Mystery Shopper Programme Strengths • Advantages • Knowledge gained • Resources • Quality, reputation Weaknesses • Disadvantages • Gaps in planning • Timescales S W Opportunities • Partnerships • Development • Funding • Marketing Threats • .Obstacles • Attitude of staff and volunteers • Ability to respond to feedback T O

  2. SWOT ANALYSIS Overview W Strengths • Engagement of young people and families • Feedback and evidence • Link to accreditation • Independent and objective • Funded • Sharing good practice • Young volunteers • Skills development Weaknesses • Challenging timescales? • Working with young people already engaged? • Incentives for young people • Appropriate age groups Opportunities • Ongoing engagement with CYP • Links to funding applications and other strategies • Marketing and social media • Links to school coursework and curriculum • Action planning • Networking • Collection development Threats • Possible negative attitude of staff / volunteers • Ability to implement change • Non-recruitment of mystery shopper teams • No / low take up by museums • Safeguarding S T O

  3. SWOT ANALYSIS Strengths S Engagement An opportunity for museums to engage CYP in a meaningful way and build relationships. Feedback Independent, unbiased feedback from ‘hard to reach’ target audience. Accreditation Users and their experience Funded No financial input required from museums to participate Sharing A chance to work in partnership with other museums, schools etc. CYP Benefits Young people gain skills and make a contribution to community

  4. SWOT ANALYSIS Weaknesses W ‘Usual Suspects’ Engaging new audiences and harder to reach young people Timescales Ensuring enough time for recruitment and delivery each year Incentives What’s in it for the young people? Age groups Adapt plans to include CYP aged 5-10, 11-15 and 16-19

  5. SWOT ANALYSIS Opportunities O Sustain Maintaining links with young people (volunteering opportunities). Links Funding applications, L.A. strategies and agendas. Marketing Using feedback to inform social media and publicity etc. Networks Sharing good practice – collaborating with teachers. Relationships Connections with older young people and schools. The 3 R’s Recruit, refresh and rebrand.

  6. SWOT ANALYSIS Threats T Priorities Mystery Shopper clashes with other strategies / projects. Workforce Challenge to long-standing staff and vols. Safeguarding Health and safety concerns of young people on site. Change Can’t act on recommendations. Letting down young people. Recruitment Shoppers and museums do not take part in project.

More Related