A Video is a Must Have for Startups Marketing videos for startups have now become the standard in the business world, and without one, you're setting yourself up for failure. Virtually all successful startups use a video to effectively explain themselves to investors and customers, and those with a video have been shown to have markedly increased sales compared to those who don't. Here are just some of the reasons why a video is a must have for all startups who want to succeed. By creating a video for your project, you're able to more directly communicate with potential investors and customers. Instead of being faced with a stream of anonymous text, which they may or may not be bothered to go through, a video allows you to quickly explain what your startup will be doing, right from the start. If you can catch someone's attention quickly, then they are more likely to want to do business with you, and a video is the ideal way of accomplishing this. Furthermore, it can do so in a fun and engaging way, capturing viewers' interest in a way that just plain text never could. It also adds a more personal touch to things, showing that you are not just a faceless business asking for money, but rather a creative-minded individual with a great idea. Some videos even have the potential to go viral if they have the right elements, meaning there's the potential for the whole web to be talking about your startup. A video for your startup is also an excellent way of creating a brand for your business. By building your marketing and branding around the content and style of your video, you'll be able to make a lasting impression on customers and attract them back to your site when they might have need of your services. To stand out in the crowded business world, you need to create a definite brand identity, and doing this right from the get go with a startup video is a simple yet effective way of getting your business off to the right start.