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Discover the transformative landscape of online marketing with a focus on maximizing ROI. Unlike traditional marketing, digital strategies such as behavioral targeting, pay-per-click ads, and social media presence offer explosive results. As search engine optimization becomes a dominant trend, understanding the effectiveness of search-related ads is crucial—1 in 6 referrals now comes from ads. Additionally, online reputation management is key to controlling your digital footprint and defining your personal brand in a competitive marketplace.
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The Online Marketing Pyramid Traditional mktg: lower ROI Email Behavioral Pay Per Click Ads Social Media Presence Search Engine Optimization
Dominant trend: Search Related Ads Commercially available results next to the natural ones – 1 out of 6 referrals comes from ads Advertisements
Disruptive Technology Explosive results Online Reputation Management: Control your digital footprint – Define your personal brand