Using Facebook to Grow Your Business

1. Using Facebook to Grow Your Business Provided by: North Delta Regional Planning & Development District David Creed, Executive Director July 12, 2013 Visitor’s Center | Bastrop, LA

2. Background: Bricks to Clicks • Entrepreneurship program for West Carroll businesses to promote the development of websites, blogs, Facebook and other platforms to market products and services produced in West Carroll Parish. • Program launched in summer 2012; currently extended into 2014 • 13 companies/institutions currently participating • These 13 companies have a combined business network on Facebook over 1.1 million fans AAA Safe Company, LLC Custom Cross Creations Jack’s Jewelry Lighthouse Graphics Northeast Educational Development (NEED) Foundation Oak Grove Inn and Suites Renee’s Food Connection Smith’s Gun Dogs Sweet Repeats West Carroll Chamber of Commerce West Carroll Occupational Therapy West Carroll Police Jury Wood-n-Stitches

3. www.facebook.com/brickstoclicks http://needfoundationcommunitycenter.com

4. The Learning Path Today • What Is Social Media? • Facebook …As We Know It Today • Understanding Facebook’s EdgeRank • Ten FB Engagement Commandments • More Practical Tips for Engagement • Sign up for assistance with your Facebook page or website

5. What We Know • Social media is the new kid on the block in marketing • Social media can help your business

6. The Pace of Internet Business

7. What Is Social Media? ***Part 1***

8. What Is Social Media? ***Part 2***

9. Social Media Influencers

10. But Companies Must Do More…

11. What Brought Some of You Here Today…

12. Facebook…As We Know It Today

13. Facebook…As We Know It Today • 1.1 billion monthly active users (up 23% year-over-year) • 93 % of U.S. on Facebook • 751 million active monthly mobile users at the end of March 2013 (54% increase a year ago) • Mobile ad revenue accounts for 30% (or about $375 million) of Facebook’s $1.25 billion ad revenue • Facebook earnings of $0.12 per share and overall revenue of $1.46 billion, up 3%

14. Facebook…As We Know It Today

15. Facebook…As We Know It Today

16. Facebook…As We Know It Today

17. Facebook…As We Know It Today

18. Facebook Page Research Shows • -The $ value of an additional ‘Like’ for a Facebook Business Page ranges between $43 and $175 • Example: FB Page has 1,000 ‘Likes’ • Value of page is between $43,000 and $175,000 • Avg. is $109,000 (or $109 per ‘Like’) • But only about 40% of fans actually are ‘followers/watchers’ • Assume of those 40% that only 25% make purchases • Your page’s value would be equal to: • $10,900 ($109,000*.4*.25) • Estimated ‘Like’ value of your page is actually worth $10.90

19. Facebook’s EdgeRank Edge What?

20. Facebook’s EDGERANK

21. Facebook’s EDGERANK

22. Facebook’s EDGERANK Process You Engage *Like *Comment *Share *Tag EDGERANK creates newsfeed

23. Facebook Engagement

24. Facebook Page Engagement Fact

25. Facebook Page Engagement Fact

26. Facebook Page Engagement Fact Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and commentson their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.

27. The Top Ten Facebook Engagement Commandments Some practical tips for managing Facebook business pages

28. Ten Engagement Commandments • 1. THOU SHALT post more questions, not statements • 2. THOU SHALT post good product/service pictures • 3. THOU SHALT post more videos • 4. THOU SHALT POST when thou hast time • 5. THOU SHALT POST near 11 a.m., Wed – Friday. • 6. THOU SHALT POST using good grammar, not slang. • 7. THOU SHALT NOT POST personal pictures. • 8. THOU SHALT post positively, not negatively about your business day. • 9. THOU SHALT post often. • 10. THOU SHALT CONTINUE TO LEARN how to manage your Facebook page.

29. Posting Strategies Strategy 1: Post a picture with a short message about one of your products or services. Do this 3 times per week, say Monday, Wednesday, and Friday. Assuming you obtain three comments and further assuming you “Like” those comments and also make three comments as well, you have just created 12 engagements. Strategy 2: Change your cover photo once per week to showcase a product or service. Assuming you receive three comments for the week and you reciprocate with Likes and comments of your own, then you have just created another 13 engagements.  

30. Posting Strategies Strategy 3: Check-in at your business location, post a picture about a product or service and a short message. Do this 3 times per week. Assuming you receive 3 comments and you again reciprocate, then you generated another 27 engagements. Strategy 4: Check-in at your business location 5 times per week with no picture or post message. Simply check-in. This is a no hassle strategy because you are not selling anything with the post. You are simply reporting to work. People respect that. Assuming 3 people “Like” your check-in and 3 comment and you reciprocate with Likes and comments, then you created another 17 engagements.

31. Want to launch your own Facebook Business Page? We’re ready if you are.

32. Using Facebook to Grow Your Business Provided by: North Delta Regional Planning & Development District David Creed, Executive Director July 12, 2013 Visitor’s Center | Bastrop, LA