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: Zensar Technologies Analyst Meet : Sales strategy 2009 through 2011

Learn about Zensar Technologies' sales strategy from 2009 to 2011, focusing on vertical-based growth, key industry segments, emerging markets, and client expansion efforts. Discover how IP-based solutions and smart strategies led to successful business outcomes.

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: Zensar Technologies Analyst Meet : Sales strategy 2009 through 2011

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  1. : Zensar Technologies Analyst Meet :Sales strategy 2009 through 2011 w w w . z e n s a r . c o m A CMMI Level 5 Company

  2. Vertical based strategy for growth 4 Key verticals Retail • All four vertical segments showed growth over the previous year • Retail and Insurance show maximum traction especially in India, ME & SA. • Growth in sales and new customer acquisition in these vertical segments maximum in the emerging markets Manufacturing Insurance Utilities

  3. IP based solutions catalyst for growth SBP HIVE • Industry specific customized solutions • Templatized offerings for enhanced values • Key strategy to penetrate emerging markets and enhance reach ZRMS SmartShop

  4. Focus on emerging markets pays off.. • South Africa • 88% growth in FY 08 • Japan • 89% growth in FY 08 • India & Middle East • 143% growth in FY 08 • Singapore • 50% growth in FY 08 Emerging Markets India Middle East China Singapore Japan S. Africa CEE countries Growth 23 clients added during the last quarter … 82 in the whole year (FY 08) taking the total clientele to 273. 35 from the emerging markets

  5. The year that was …..FY 2007-08

  6. Projected Year on Year growth % territory-wise * Projections are based on $ terms

  7. Complete integration of Sales & Marketing Teams • Building the pipeline and feeding the funnel aggressively- Key to growth • Successful lead generation through Inside Sales efforts in all global territories • Partnering to enhance reach • IP solutions based service offering to augment customer acquisition • Deriving greater value through existing clientele • Cross selling • Tailored engagements driven by innovation (The GDM, Near- Shore Centers) • Enhanced field sales force

  8. Thank You Ravi Ramanathan ramanathan@zensar.com

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