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SuperShuttle Tampa: Best Practices and Innovations in Airport Transportation

SuperShuttle Tampa has been a leader in airport transportation since 1983, serving over 8 million passengers annually across 19 markets and 25 airports. As the sole provider in its geographical area, SuperShuttle excels in partnerships with airports, offering convenient ticketing booths, staging areas, and air-conditioned waiting zones. The company utilizes cutting-edge technology such as GPS tracking and automated dispatching to enhance service efficiency. Continuous improvements, including advancements in reservations and vehicle routing, solidify its reputation as a best practice model in transport services.

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SuperShuttle Tampa: Best Practices and Innovations in Airport Transportation

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  1. AGTAPresentationBest Practices

  2. SuperShuttleTampaBestPractices

  3. What Makes SuperShuttle Tampa a Best Practice Model • Company background • Airport partnerships • Reservations • Technology • Ticketing • Consolidation • Continuous improvement

  4. Company Background • Been in service since 1983 • 19 markets and 25 airports • Fully owned by Veolia(October 2006) • Over 1000 12 passenger vans • Over 200 Sedans(ExecuCar) • Transports over 8 million passenger a year

  5. Airport Partnerships • Ticket booths • Staging area • Loading zones (4) • Air conditioned waiting areas • Sole provider to geographical area

  6. Reservations • Central reservations office(Tampa & Phoenix) • 11,000 calls a day • 6,000 reservations a day • 24/7 • Web reservations (3,000 per day)

  7. Technology • SuperShuttle Dispatch System (SDS) • Map routing • Auto dispatching • Multiple fleets • GPS tracking • Manage by exception

  8. Map Routing

  9. Van Dispatching

  10. Manage By Exception

  11. Call Out Feature • Take cell phone numbers • Driver initiates call to guest • Call is acknowledged by system • Auto message delivered • ETA • On location

  12. Where’s My Van • Centralized • Res gets vehicle distance upon inquiry • Computer communication to local office • Elimination of phone traffic

  13. WMV Look Up Screen

  14. Ticketing • Airport has provided booths and waiting areas • Ticketing system has rates locked into system • Selling a ticket initiates reservation • Dispatch then groups/routes reservations • Turn by turn directions for driver

  15. Ticketing/Airport Dispatch

  16. Turn By Turn Directions

  17. Management Tools • Real time information • Use of Nextels • Daily on time performance • Daily airport wait time reports • Monitor passenger traffic

  18. On Time Performance Report

  19. Wait Time Reports

  20. New Improvements • Auto routing (May 2007) • Kiosks (June 2007) • Relocate Phoenix Rez Center (July 2007) • Tampa Rez Center expansion (Sept. 2007) • Consolidated complaint resolution (Aug 2007)

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