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From SEO to SEE: The Evolution of Digital Marketing Strategies

Explore the transformation from Search Engine Optimization (SEO) to Social Media Optimization (SMO). Learn how a strong social presence complements SEO strategies for higher rankings. Discover the impact of social media on SEO effectiveness and the importance of engaging with online communities. Dive into the world of SEE (Social Search Semantic Excellent Experience) and how it shapes modern marketing practices.

stephanie-rokos
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From SEO to SEE: The Evolution of Digital Marketing Strategies

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  1. From SEO to “SEE” Carmen Cano April, 2012

  2. "If a tree falls in a forest and no one is around to hear it… …does it make a sound?"

  3. SEO For years, the best way to gain rankings in search results was to have accessible services or productsfeaturing: • Quality content • Targeting the right keywords • Naturally earned external links

  4. SEO? • It all depends… • who you ask

  5. My DAD • Marketing Manager SEO? • SENIOR • ENTERTAINMENT • OFFERS • SEARCH • ENGINE • OPTIMIZATION

  6. 1 second 00 0 1 0 : • 2 new users signed up in LinkedIn • 11 Twitter accounts were created • 2,200 tweets are published • 3,500 photos uploaded on Flickr • 8,000 comments in Facebook • Almost 15,000 searches

  7. Facebook tops Google for weekly traffic in the United States Pinterest is generating more referral traffic to Web sites than YouTube, Google+, and LinkedIn combined. There are approximately 2 million check-ins per week on Foursquare. Social media accounts for one in every six minutes spent online. The average Facebookuser creates 90 pieces of content including links, news stories, photo albums, notes, and videos each month. YouTubeis the second largest search engine in the world.

  8. SEO SMO To From Search Engine Optimization

  9. SMO Social Media Optimization Senior Medical Offers

  10. SEO specialist • Community manager responsible for Social Media and community outreach. • Social Media goals • Social Media Guidelines • 70 current regular community contributors. 600 total.

  11. Not for Breaking News • Simpler & Strategic: 10% ‘fans’ increase • OpenGraph • Comments: • For every comment, we had more than 200 Facebookimpressions in one week. • For every two comments, we had an extra click through to our site in one week.

  12. Market Chorus & Social Resonance

  13. If you're doing SEO today, Good for you. But it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. A huge social reach is a competitive advantage in SEO.

  14. SMO SEE ? To From Social Media Optimization

  15. SEE ? Senior Education Enrollment

  16. SEE ? Social Search Semantic Excellent Experience

  17. eBooks Apps Marketing Events It’s about SEEing People Relationships Experiences It’s about The Journey

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