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MSN Paid Search Solutions

MSN Paid Search Solutions. Turning clicks into Connections. March 2005. MSN adCenter – The Vision. MSN adCenter, the next generation ad platform from MSN, enables you to manage campaigns end-to-end across all MSN ad products. Learn about the audience that wants to reach you

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MSN Paid Search Solutions

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  1. MSN Paid Search Solutions Turning clicks into Connections March 2005

  2. MSN adCenter – The Vision MSN adCenter, the next generation ad platform from MSN, enables you to manage campaigns end-to-end across all MSN ad products. • Learn about the audience that wants to reach you • Connect with the right audience at the right time of day and in the right place • Refine your ROI with tools that offer flexibility and control • Incorporate MSN paid search solution as part of an integrated MSN online advertising package—banner ads, direct marketing, and display ads

  3. MSN Paid Search Solution – the first MSN adCenter component The MSN Paid Search solution puts the power and knowledge of the audience – the searcher if you will – in your hands. • It’s about turning clicks into connections. • The new MSN Paid Search solution is set to debut later this year, offering; • audience intelligence to plan your campaigns based upon who you want to reach • Real time reporting during your campaign • The tools to measure ROI after the campaign has run Make your campaign planning more strategic that merely ‘number of clicks’

  4. Let the MSN Paid Search Solution Work for You The MSN paid search solution will provide real audience intelligence about keyword campaigns that is either unavailable or costly to obtain elsewhere. • Registration data, data enrichment and data modelling will allow you to plan keyword buying by; • Geographic location • gender • age group • lifestyle segment • time of day Plan your advertising investment based upon the actual audience

  5. Connect with the Right Audience at the Right Time MSN Search delivers fast and relevant results, helping you reach your most valuable customers. • MSN continues to offer premium positioning with Search Featured Sites (SFS) keyword listings until the launch of the MSN Paid Search solution • By building a relationship with MSN today, you can use the power of the MSN network and its connection with 380 million Unique Users worldwide1 • MSN would like to proactively communicate the progress of our launch of the paid search solution with you. Please register at http://advertising.msn.com/searchadv • to receive this communication – the data you give us will assist us in developing the service to meet your needs. 1MSN Internal Oct 04

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