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Ethnic Group Responses to Church Outreach Methods

Ethnic Group Responses to Church Outreach Methods

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Ethnic Group Responses to Church Outreach Methods

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  1. Ethnic Group Responses to Church Outreach Methods Study conducted for:

  2. Methodology: Sampling • The sample for the study is a national, random, stratified sample of Americans using a demographically balanced online panel. • The survey was administered via an internet survey interface between December 12, 2008 and December 22, 2008. • With a total of more than 15,000 responses, the sample provides 99% confidence that the total sampling error does not exceed +1%.

  3. Willingness to receive information from a local congregation or faith community through the following methods

  4. Willingness to receive information through… personal conversation with a friend or neighbor from the church White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 29% 24% 14% 30% 27% Somewhat Unwilling 16% 19% 12% 19% 16% Somewhat Willing 34% 34% 36% 32% 35% Very Willing 20% 23% 37% 19% 21% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  5. Willingness to receive information through… visit to your door by a member of that church or faith community White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 58% 53% 37% 54% 56% Somewhat Unwilling 21% 22% 24% 24% 20% Somewhat Willing 15% 18% 26% 16% 16% Very Willing 6% 7% 13% 6% 8% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  6. Willingness to receive information through… personal conversation from a family member White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 25% 21% 12% 23% 24% Somewhat Unwilling 14% 15% 9% 15% 15% Somewhat Willing 37% 39% 38% 38% 35% Very Willing 24% 25% 42% 24% 26% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  7. Willingness to receive information through… TV commercial White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 39% 36% 21% 39% 36% Somewhat Unwilling 24% 21% 20% 24% 26% Somewhat Willing 28% 32% 39% 29% 29% Very Willing 10% 11% 21% 9% 9% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  8. Willingness to receive information through… Radio commercial White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 39% 35% 21% 42% 35% Somewhat Unwilling 23% 20% 19% 21% 24% Somewhat Willing 28% 34% 39% 28% 32% Very Willing 10% 11% 21% 9% 9% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  9. Willingness to receive information through… newspaper or magazine ad White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 36% 32% 20% 33% 32% Somewhat Unwilling 21% 22% 19% 24% 24% Somewhat Willing 32% 33% 40% 33% 34% Very Willing 12% 12% 21% 10% 10% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  10. Willingness to receive information through… informative ad in the newspaper White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 34% 31% 19% 36% 32% Somewhat Unwilling 19% 22% 19% 20% 22% Somewhat Willing 34% 34% 41% 34% 35% Very Willing 13% 12% 22% 10% 10% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  11. Willingness to receive information through… email message White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 48% 40% 26% 45% 46% Somewhat Unwilling 21% 23% 21% 23% 17% Somewhat Willing 22% 26% 34% 21% 28% Very Willing 9% 12% 19% 11% 9% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  12. Willingness to receive information through… website listing or ad White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 40% 36% 24% 39% 36% Somewhat Unwilling 22% 23% 19% 22% 24% Somewhat Willing 28% 30% 37% 27% 31% Very Willing 10% 11% 20% 12% 9% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  13. Willingness to receive information through… outdoor sign or billboard White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 35% 32% 20% 35% 33% Somewhat Unwilling 21% 20% 19% 23% 24% Somewhat Willing 32% 35% 39% 29% 31% Very Willing 12% 13% 22% 13% 12% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  14. Willingness to receive information through… door hanger left on your door by someone from the church White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 47% 40% 24% 47% 46% Somewhat Unwilling 22% 24% 21% 25% 18% Somewhat Willing 24% 27% 38% 21% 29% Very Willing 7% 10% 17% 7% 7% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  15. Willingness to receive information through… letter in your mailbox White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 38% 32% 20% 39% 37% Somewhat Unwilling 19% 20% 18% 23% 18% Somewhat Willing 31% 33% 39% 26% 32% Very Willing 12% 15% 23% 12% 13% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  16. Willingness to receive information through… social networking website White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Unwilling 44% 37% 27% 42% 37% Somewhat Unwilling 24% 26% 23% 24% 27% Somewhat Willing 25% 28% 35% 27% 29% Very Willing 7% 10% 15% 7% 7% If a local congregation or faith community wanted to reach out and inform you of what they have to offer, how willing would you be to receive information through each of the following methods?

  17. How effective Americans think each method would be in getting them to visit a local congregation or faith community

  18. Effectiveness of an invitation via… personal invitation from a friend or neighbor from the church White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 26% 20% 11% 25% 24% Somewhat Ineffective 13% 16% 9% 14% 14% Somewhat Effective 37% 35% 38% 35% 38% Very Effective 24% 29% 41% 26% 24% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  19. Effectiveness of an invitation via… visit to your door by a member of that church or faith community White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 51% 44% 29% 46% 49% Somewhat Ineffective 21% 22% 20% 25% 20% Somewhat Effective 21% 23% 34% 21% 21% Very Effective 8% 11% 17% 9% 10% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  20. Effectiveness of an invitation via… personal invitation from a family member White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 23% 19% 10% 22% 21% Somewhat Ineffective 12% 12% 7% 12% 13% Somewhat Effective 37% 37% 36% 39% 37% Very Effective 28% 32% 46% 28% 29% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  21. Effectiveness of an invitation via… TV commercial White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 42% 37% 21% 40% 43% Somewhat Ineffective 27% 25% 23% 28% 26% Somewhat Effective 26% 31% 42% 24% 28% Very Effective 4% 7% 14% 8% 4% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  22. Effectiveness of an invitation via… Radio commercial White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 43% 37% 22% 41% 43% Somewhat Ineffective 28% 26% 22% 28% 24% Somewhat Effective 26% 30% 42% 25% 29% Very Effective 4% 7% 14% 6% 4% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  23. Effectiveness of an invitation via… newspaper or magazine ad White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 41% 37% 21% 37% 42% Somewhat Ineffective 27% 25% 26% 26% 24% Somewhat Effective 28% 31% 39% 29% 30% Very Effective 5% 8% 13% 8% 4% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  24. Effectiveness of an invitation via… worship ad in the weekly religion section of the newspaper White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 39% 34% 22% 36% 43% Somewhat Ineffective 24% 23% 21% 27% 21% Somewhat Effective 31% 31% 39% 27% 31% Very Effective 6% 11% 18% 10% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  25. Effectiveness of an invitation via… email message White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 49% 43% 27% 41% 47% Somewhat Ineffective 24% 23% 22% 27% 25% Somewhat Effective 22% 25% 35% 21% 23% Very Effective 5% 9% 16% 10% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  26. Effectiveness of an invitation via… website listing or ad White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 45% 40% 25% 37% 43% Somewhat Ineffective 26% 25% 27% 29% 26% Somewhat Effective 24% 28% 34% 26% 25% Very Effective 5% 7% 14% 8% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  27. Effectiveness of an invitation via… outdoor sign or billboard White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 40% 35% 21% 37% 40% Somewhat Ineffective 25% 23% 22% 27% 24% Somewhat Effective 30% 35% 40% 27% 30% Very Effective 5% 7% 16% 9% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  28. Effectiveness of an invitation via… door hanger left on your door by someone from the church White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 48% 39% 24% 46% 47% Somewhat Ineffective 23% 23% 21% 26% 20% Somewhat Effective 25% 30% 40% 21% 27% Very Effective 5% 9% 15% 7% 6% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  29. Effectiveness of an invitation via… letter in your mailbox White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 41% 33% 22% 36% 40% Somewhat Ineffective 21% 23% 19% 25% 22% Somewhat Effective 30% 33% 42% 26% 31% Very Effective 8% 12% 17% 13% 8% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  30. Effectiveness of an invitation via… social networking website White African- Mixed/Non-HispanicHispanicAmericanAsianOther Very Ineffective 46% 39% 25% 38% 44% Somewhat Ineffective 26% 24% 27% 26% 25% Somewhat Effective 24% 30% 34% 26% 24% Very Effective 4% 7% 14% 11% 7% If a local congregation or faith community wanted to reach out and invite you to attend, they might use one of the following methods. Please rate how effective you think each method would be in getting you (or others) to visit.

  31. Effectiveness if you knew the invitation was from the following type of church More/Less White African- Mixed/EffectiveNon-HispanicHispanicAmericanAsianOther Less 45% 31% 48% 36% 42%Roman Catholic Same 42% 37% 45% 49% 44%More 14% 32% 7% 15% 14% Less 44% 51% 19% 41% 40%Southern Baptist Same 46% 42% 54% 51% 51%More 10% 7% 28% 8% 9% Less 40% 54% 44% 41% 44%Lutheran Same 52% 43% 53% 54% 50%More 8% 3% 4% 6% 6% Less 36% 53% 31% 38% 42%Methodist Same 56% 42% 59% 56% 52%More 9% 4% 10% 6% 6% Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches:

  32. Effectiveness if you knew the invitation was from the following type of church continued More/Less White African- Mixed/EffectiveNon-HispanicHispanicAmericanAsianOther Less 68% 70% 61% 57% 62%Mormon Same 30% 28% 37% 38% 35%More 2% 3% 2% 5% 3% Less 52% 54% 35% 47% 47%Pentecostal Same 43% 40% 54% 49% 47%More 5% 7% 11% 4% 7% Non- Less 30% 44% 21% 36% 32% denominational Same 50% 41% 53% 50% 46%More 19% 15% 26% 14% 23% Considering your responses to the methods used by a local congregation or faith community in the previous question, would the invitation be more effective, less effective or about the same if you knew the invitation was from one of the following types of churches:

  33. Times you have been more open to considering matters of faith White African- Mixed/Non-HispanicHispanicAmericanAsianOther During the Christmas holiday season 47% 49% 50% 43% 37% During the Easterholiday season 39% 38% 44% 27% 30% After a major national crisis such as 9/11 37% 41% 46% 35% 35% After a natural disaster 31% 38% 45% 39% 32% Have you been more open to considering matters of faith during any of the following times in your life?

  34. Times you have been more open to considering matters of faith continued White African- Mixed/Non-HispanicHispanicAmericanAsianOther After the birth of a baby 26% 34% 31% 24% 29% At the start of a war or int’l tension 24% 26% 32% 23% 24% During an economic downturn 20% 28% 39% 25% 21% During the Fall/ back-to-school season 10% 12% 21% 11% 11% During the Summer holiday season 10% 12% 21% 11% 11% Have you been more open to considering matters of faith during any of the following times in your life?

  35. Americans’ responses to specific approaches

  36. “If a local church gave me a video to watch on my own that showed what their church services were like and what they believed, I would watch it.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 37% 31% 17% 33% 34% Somewhat Disagree 20% 21% 18% 24% 21% Somewhat Agree 34% 36% 45% 36% 34% Strongly Agree 9% 12% 21% 7% 12% For each statement below, please indicate your level of agreement.

  37. “I would click on a local church’s website if it appeared among links in a Google search I conducted online.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 42% 38% 23% 41% 39% Somewhat Disagree 23% 25% 27% 25% 24% Somewhat Agree 29% 30% 38% 29% 30% Strongly Agree 7% 7% 13% 5% 7% For each statement below, please indicate your level of agreement.

  38. “I would click on a religious advertisement if it appeared among links in a Google search I conducted.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 48% 44% 27% 47% 46% Somewhat Disagree 28% 28% 30% 30% 29% Somewhat Agree 20% 24% 33% 19% 20% Strongly Agree 4% 5% 10% 4% 5% For each statement below, please indicate your level of agreement.

  39. “I would view a religious video if it appeared among links in a Google or YouTube search I conducted online.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 48% 40% 26% 45% 41% Somewhat Disagree 28% 27% 28% 24% 29% Somewhat Agree 21% 26% 34% 25% 24% Strongly Agree 4% 7% 12% 7% 6% For each statement below, please indicate your level of agreement.

  40. “If I received a postcard from a church advertising upcoming talks on topics that mattered to me, I might visit.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 32% 29% 16% 34% 32% Somewhat Disagree 18% 19% 16% 20% 21% Somewhat Agree 41% 42% 51% 38% 38% Strongly Agree 9% 11% 18% 8% 9% For each statement below, please indicate your level of agreement.

  41. “If I saw an ad with interesting information about matters of faith that also listed a website, I would visit the website.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 36% 31% 17% 35% 35% Somewhat Disagree 22% 22% 19% 23% 20% Somewhat Agree 34% 35% 46% 35% 36% Strongly Agree 8% 12% 18% 8% 9% For each statement below, please indicate your level of agreement.

  42. “If I saw an ad with interesting information about matters of faith that listed an 800 number to request information by mail, I would call the 800 number.” White African- Mixed/Non-HispanicHispanicAmericanAsianOther Strongly Disagree 57% 49% 34% 52% 55% Somewhat Disagree 29% 31% 32% 24% 26% Somewhat Agree 13% 18% 26% 19% 15% Strongly Agree 2% 3% 9% 4% 4% For each statement below, please indicate your level of agreement.

  43. First response, if you wanted to find out more about God: White African- Mixed/Non-HispanicHispanicAmericanAsianOther Read a Bible 31% 36% 50% 24% 33% Attend a church service 19% 25% 19% 14% 14% None of the above 16% 10% 5% 18% 14% Talk to a Christian friend 10% 7% 5% 16% 10% Talk to a Christianfamily member 9% 8% 10% 8% 10% Do a key word searchon the Internet for info 5% 5% 2% 8% 8% If you wanted to find out more about God, what would be your first response? (Select One)

  44. First response, if you wanted to find out more about God: continued White African- Mixed/Non-HispanicHispanicAmericanAsianOther Read a book that tellsme about the Bible 4% 4% 4% 5% 4% I wouldn’t know where to start 3% 3% 2% 4% 5% Watch a preacher or worship service on TV 1% 2% 2% 2% 1% Explore the websiteof a local church 1% 2% 0% 1% 1% Ask questions in an anonymous chat room/ online community 0% 0% 1% 1% 0% If you wanted to find out more about God, what would be your first response? (Select One)

  45. Ethnic Group Responses to Church Outreach Methods Study conducted for: