Proven Internet Marketing Strategies for the Next Generation

1. Proven Internet Marketing Strategies for the Next Generation Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: www.kcommhtml.com/ima/leadership.pdf Contact: sinan@kcomm.com | 949.443.9300 t

2. Sinan Kanatsiz, C.I.M. Chairman & CEOKCOMM Chairman and Founder Internet Marketing Association Member of the Board of DirectorsState Assistance Fund for Enterprise, Business and Industrial Development Corporation (SAFE-BIDCO) Member of the Board of DirectorsPretend City Children's Museum Member of the Board of GovernorsChapman University YMCA National Outreach ChairmanYouth and Government TrusteeBoys Town California

3. History of KCOMM KCOMM has been in business for 20 years, founded in a sewing room in Orange, California, in 1995 KCOMM works with over 100 employees and independent contractors in various countries with core competencies in several work disciplines We have worked with over 1,000 brands, ranging from fortune 100 companies to boutique businesses in all types of industries

4. Partial Clientele Snapshot • ARC Investment Partners • Community Foundation of Orange / Roger Hobbs Foundation • Capital Pacific Holdings (CPH) Home Builder • Chapman University • Emplicity • Endevco • Boys Town of California • Herbalife • IBM • Lennar Homes • Orange County Transportation Authority (OCTA) • Oracle • QLogic • QuantumShpere • Sony • Toshiba • US Auto Parts • Wells Fargo

5. Internet Marketing Association Founded in 1999 900,000 professional members Past events with Google, IBM, HP, Microsoft, Oracle, University of Phoenix, Adobe and Yahoo Board of Directors include top influencers related to internet Strong advocate for continued education, CIM No-cost membership Discuss real-time topics and news Developing curriculum for University courses and accreditation IMPACT Video: http://www.youtube.com/watch?v=Cw67YhS3Knw

6. Search Engine Optimization Best Practices

7. Organic SEO vs. Pay Per Click

8. Provide Quality Content Quality content is the #1 influence of site ranking on search engines Research keywords relevant to each page Use a mix of keywords and phrases that may be searched

9. Identify Keywords On Your Website Meta Tag Analysis • Identify keywords on each page of your website • Write unique tags for each of the pages on your website • Insert new meta tags into website

10. Notify Search Engines Of Mobile Sites Configure mobile sites for accurate indexing • Mobile sites use a different format from normal desktop sites • Management methods and expertise are very much different • Create/submit mobile sitemap and submit to search engines

11. Search Engine Analytics

12. Search Engine Keyword Analytics

13. Email Marketing Best Practices

14. Alternative Email Marketing Programs Yield Strong Open Rate and Click Through Email Marketing Best Practices

15. Comprehensive Open Rate, Click Thru Reporting

16. Who Opened Email, Page View Timestamp

17. Easy Export to CRM or Excel

18. Social Media Marketing Best Practices

19. Social Media Best Practices and Approach • Establish your social media properties • Facebook, LinkedIn, and Twitter (for some) • Build an audience of followers • Post meaningful rich content • Ask questions and create open engagement • Mix laughter with serious business • Position your content as a thought leader, never sell on social media, educate! • Create a coolness and community to your social media • Monitor and engage your networks

20. What Social Media Properties Are Right For You?

21. Its all about getting “Engaged”

22. Stories That Engage Us, Content = King! Vs.

23. Engaging Content – Integration, Rich Media

24. Types of Content Shared by Internet Users on Social Media Sites

25. Social Media Shares’ Motivations

26. How B2B Decision-Makers Are Using Social Media

27. Social by the numbers

28. Mobile is the new “it thing”

29. www.facebook.com/kcomm

30. Social Media Policies and ProceduresCreated by KCOMM

31. Why is Social Media so Important? What it can do for your business: • Branding • Lead generation • Engage with customers • Generate relevant traffic • Customer feedback • Announce new products or services • Understand customer preferences • Influence search engine rankings • Enhance customer relationship

32. NuVision Federal Outbound Promotion

33. NuVision Federal Case Study

34. NuVision Federal Case Study

35. Social Media Analytics

36. Other Social Media Priorities/Options “$3 Billion is not enough, I want more” Evan Spiegel, 23, founder, snapchat Pinterest Google+ SnapChat Instagram Yelp YouTube

37. Closing Thoughts • Internet Marketing and Social Media are Constantly Evolving • Have good consultants, team members and lead the conversation within your community, company and industry • Talk to your children, grandchildren, the next generation about trends in Social Media and Internet Marketing • My daughter loves Uber • Closing vids: http://www.youtube.com/watch?v=0eUeL3n7fDs • https://www.youtube.com/watch?v=dllP66eSDb4

38. Proven Internet Marketing Strategies for the Next Generation Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: www.kcommhtml.com/ima/leadership.pdf Contact: sinan@kcomm.com | 949.443.9300 t