No relevance… No loyalty!
Social is a facilitator of relationships, it is not the relationship itself!
Return on Relationship… JetBlue Gets It!
Trust is Built Based on interaction Consistency True to your word, authentic, and genuine
Return on Relationship… Listen Make it be about THEM Ask “How can I serve you?” Aim for Ongoing Engagement Know the People in Your Audience
You know what doesn’t work for a social media strategy? NOT BEING SOCIAL.
Social Media drives engagement, engagement drives loyalty, loyalty correlates directly to increased sales. ROR (#RonR) = ROI
Relationships ARE the new currency – honor them, invest in them, and start measuring your ROR!
Return on Relationship… @TedRubin TedRubin.com Chief Social Marketing Officer Collective Bias email@example.com