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City Centre Safe. Inspector Steve Greenacre Sergeant Jan Brown Greater Manchester Police Telephone 0161 856 3341 E-mail :- steven.greenacre@gmp.police.uk jan.brown@gmp.police.uk www.citycentresafe.com. Changing drinks industry. Changing ownership of pubs and clubs
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City Centre Safe Inspector Steve Greenacre Sergeant Jan Brown Greater Manchester Police Telephone 0161 856 3341 E-mail :- steven.greenacre@gmp.police.uk jan.brown@gmp.police.uk www.citycentresafe.com
Changing drinks industry • Changing ownership of pubs and clubs • Split between retail and production • Development of ‘super pubs’ • Where does a pub end and a night club start ? • Standing room only • Influence of design on group dynamics
Changing drinks industry • Concentration on youth market • Increased competition – ‘Happy Hours’ • Response to ‘rave’ and drug scene • ‘Alco pops’ – increase in female drunkenness • Bottle culture – commercial imperatives • Availability of glass as a weapon
Changing drinks culture • Binge drinking – drink is the reason for socialising • ‘Ibiza’ culture, debt and credit • City Centre ‘ghettoes’ for young drinkers • Erosion of traditional drinking patterns • Decline in mixed age usage – role models
Challenges of the Night Time Economy • Vastly increased number of users • Manchester - 250% increase in licensed premises • Licensed capacity 260,000 • Up to 120,000 drinkers on busy Saturday night • No corresponding increase in resources
Challenges of the Night Time Economy • Regulation by market forces ? • What about ‘death throes’ ? • Towards 24 hours – at what price ? • 2 am peak for reported assaults • Competition for limited resources • Later opening hours ? • What about market forces !!
Challenges of the Night Time Economy • Lack of ‘Authority Figures’ in public spaces • Do new additions to Police family work at night ? • ‘Growing pains’ of night time infrastructure • How do people get home ? • Joined up planning
City Centre Safe • Holistic partnership initiative focused on night time economy • Currently employs over 20 strategies or ‘interventions’ • Worked closely with Government on national alcohol strategy , 2003 licensing act. • Work in close partnership with licensing trade at all levels and wide variety of private and public sector partners
City Centre Safe “ We want everyone to able to enjoy a drink in safety. That is why I am pleased to be visiting the pioneering City Centre Safe scheme in Manchester. This scheme shows that a partnership of police, local councils and the drinks industry, can succeed in creating a better and safer city centre for everyone.” Hazel Blears, Minister of State at the Home Office, 19th September 2003.
Aims • To reduce the number of serious assaults and glass related injuries • To work in partnership with the licensed trade to improve the management of licensed premises • Promote the provision of safe drinking • Reduce perception of drunkenness, rowdiness and disorder
Strategies Alcohol Bye-Law - Targeted Policing Model - Late Night Transport Safe Havens Scheme - Secure Transport Corridors - Taxi Safe Top Ten Enforcement Scheme Multi –Agency Licensing Visits Manchester Best Bar None Award Server Training Alcohol Arrest Referral Scheme Social Norms Marketing
Managing Public Spaces • Alcohol Bye –Law • Be aware of ‘ripple effect’ ! • Hot spot ‘foot patrol’ – early intervention • ‘Night Time Security Blanket’ – pool resources • Co-ordinate resources – ‘Policing Triangle’
Achieving the ‘Tipping Point’ Late Night Transport :- • Limited number of bus stops, routes. • ‘Secure Transport Corridors’ • ‘Night Bus’ Branding • Employment of bus ‘loaders’ • Lighting, CCTV, Bottle Bins • Conflict management training, • ‘Nite Net’ radios • CCTV emergency help points • Safe Havens • Co-ordinated private security response
Managing Licensed Premises • Setting standards • Working together, shared goals • Support and enforce • Mixed usage, increase business • Vibrant safe city centres
Manchester Best Bar None • Annual award scheme - first awards March 2003, sponsored by Budweiser • Result of extensive consultation • Establishes industry standard • Rigid application and inspection process • Landmark on local social scene, commercially attractive • Best Bar None logo - a quality ‘kite mark’ of a safe venue
Licensing Enforcement • Analysis – 51% assaults inside licensed premises • Top Ten Enforcement Scheme • Action Plan – J.A.L.A.C. • Multi –Agency targeted visits • Clear audit trail of evidence • Empowerment of partners • Risk Assessments • Proven Crime Reduction Technique
Licensing Reform National Alcohol Strategy • Preparing for the new act • What do we want and how to get it • Matching resources with new demands • Early findings of the consultation process of the strategy • How City Centre Safe fits in
Social Norms Marketing • Provide simple coping strategies • Changing harmful behaviours • Paint picture of reality not reinforce negative perceptions • Market success ! • Manchester – 2,500,000 visitors per week, average weekly number of serious assaults = 3.5
Marketing and Publicity What’s available ? • Think Safe Drink Safe • Best Bar None • ‘Off the shelf’ recognised national brands • Award winning radio campaigns