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Homework for ALPS WS#2 Presentation Slides B Group

This presentation explores innovative methods to promote energy-saving behaviors among different demographics in Japan, particularly focusing on housewives and the elderly. By analyzing peak energy usage times in major cities like Tokyo, Osaka, and Nagoya, we address strategies to alter behaviors through tailored applications and incentives. The involvement of stakeholders, including TEPCO and the Japanese government, is crucial for creating effective support systems. Our scenarios highlight the importance of engaging these groups during peak times to achieve a sustainable reduction in energy consumption.

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Homework for ALPS WS#2 Presentation Slides B Group

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  1. Homework for ALPS WS#2 Presentation SlidesBGroup 〈Team member〉 Jorge Nikaidoh Kyoko Watanabe Motoshi Kanke Abdelhamid Addi Yosuke Shinoda

  2. Scenario Graph

  3. Scenario graph TEPCO Elephant Design Isana.net Population in those areas house wife kids elder people neat student husband worker living alone LOHAS WHO WHAT Saving energy using application changing behavior WHERE Tokyo Osaka Nagoya TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home) Making people save energy (3%) winter summer time am/pm Peak time(10~20) other time WHEN after working weekend hot/cold day(35℃↑) rainy

  4. Key Scenario 〈scenario1〉 Who: house wife What:saving energy / changing behavior Where: house / home When: peak time 〈Keyscenario〉 〈scenario2〉 Who: semi LOHAS What: save the earth Where: everywhere When: always Who: householder What: saving energy / changing behavior Where: house / home When: peak time(10a.m~20p.m) 〈scenario3〉 Who: elder people What: saving energy / changing behavior Where: house / home When: peak time

  5. CVCA Sponsor (TEPCO and Japanese government might be one of the sponsors） Elephant Design & Isana.net $ $ S S S S S S S S Companies in charge of incentives i i i i $ House wife (People in house in day time) TEPCO $ i $ $ i i victims （People in areas suffering from big damages） $ i i Japanese government $ : cost(money) Key Stakeholder ⇒Housewives : service S i Contact information ⇒ Harumi :information

  6. Elephant Design Isana.net Companies in charge of incentives (events, coupons, etc.) Application Cooperation Collaboration and Information Want money Information ¥ TEPCO Want money ¥ Want service Sponsor (TEPCO and Japanese government might be one of the sponsors Housewives / Elder people/ LOHAS (different segments) Need energy Want support and infrastructure Good service Want money Avoid outage Products Want money (taxes) Cooperate Advertisement Support peoplein need Find safe sources of energy Japanese Government Need products ¥ People in areas suffering from big damages Advertisement Companies (Dentsu , Hakuhodo) Advertisement space WCA

  7. Observe and interview(Housewife)

  8. Observe and interview (Elder)

  9. Observe and interview～Insight～ • Housewives rarely stay home • Elder people who experienced blackout felt unfair • During Blackout , they stayed home (it might be because of coldness) ⇒What about summer? ⇒They might not do anything. ⇒They may have mind to protect their home. ⇒Without energy , no place to go out.

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