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BUS497A – Strategic Management Capstone

BUS497A – Strategic Management Capstone. Professor: John Bruton, PhD Office Hours: Tue 11:00-1:00 & by appointment Office: JH4201 Telephone: (818) 677-2406 Email: john.bruton@csun.edu Webpage: www.jmbruton.com/csun.html. Price, Cost, and Value. Competitive. Consumer.

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BUS497A – Strategic Management Capstone

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  1. BUS497A – Strategic Management Capstone Professor: John Bruton, PhD Office Hours: Tue 11:00-1:00 & by appointment Office: JH4201 Telephone: (818) 677-2406 Email: john.bruton@csun.edu Webpage: www.jmbruton.com/csun.html

  2. Price, Cost, and Value Competitive Consumer Advantage Value Consumer Surplus Price Profit Cost Factors of Production

  3. What is Strategic Management? Business strategy is the analysis, decisions, and actions taken by a firm in order to create sustainable competitive advantage • Competitive advantage means in the minds of customers, our products/services satisfy needs better than the alternatives – provide superior value and create distinction • Core competencies are the source of competitive advantage – the things the firm does to create distinction in the minds of its customers • Superior profits are the measure of competitive advantage

  4. Competitive Advantage and Core Competency Core Competencies Competitive Advantage Goods and Services Revenue

  5. Basic Question Why do some firms outperform others? How do they create sustainable competitive advantage? • Provide superior value and create distinction • Develop core competencies and generate profits

  6. Course Objectives 1. To integrate previous business courses into an interdisciplinary framework that can be used to analyze the conditions faced by a firm and to evaluate the actions taken by a firm. 2. To introduce core concepts, theories, and models used in strategic management and to understand their uses and limits. 3. To develop an understanding of the strategic management process. 4. To learn to apply models and theories to identify the critical issues. 5. To develop skills to analyze organizational and environmental conditions and make relevant, valuable, and reasonable strategic recommendations for the organization. 6. To improve your ability to present and support your ideas, analyses, and conclusions in a convincing manner.

  7. How Do We Learn Strategic Management? • Case Studies • Simulations • Theory

  8. Grading

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