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Our Team

Our Team. Team Make It Easy Ariela Brafman , Product Manager, New York Jessica Hammerman, Fellow, New York Chris Lloyd, Program Manager, Chicago Caroline McDermott, Advisory Services Consultant, San Francisco.

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Our Team

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  1. Our Team Team Make It Easy • ArielaBrafman, Product Manager, New York • Jessica Hammerman, Fellow, New York • Chris Lloyd, Program Manager, Chicago • Caroline McDermott, Advisory Services Consultant, San Francisco

  2. What would make significantly more nonprofit employees take advantage of quality pro bono resources? Offer free project management software to nonprofits as an incentive and a means to do more pro bono. The number one obstacle to doing more pro bono for Taproot’s Service Grant grantees is lack of time. “We don’t have the capacity to take on a new project.” “We just don’t have the bandwidth to manage volunteers.” “Our small team is heads-down busy...” “We don’t have the staff time necessary for this.” These are real quotes, folks. WHAT IF PRO BONO FELT EASY?

  3. What’s your high-level plan for successfully making this happen? 1 LinkedIn, Taproot, and Project Management company join forces to customize an existing project management tool (e.g. Asana, Basecamp). 2 Test the tool before launch in a pilot phase to ensure its meeting the needs of the nonprofit users. 3 Launch a campaign: Make pro bono easy! 4 Create a landing page encouraging nonprofits to register for the tool and include links for scoping and securing pro bono (i.e., Taproot, LinkedIn). 5 Share the results. Nonprofits tell their story on LinkedIn and Twitter and complete a survey to provide feedback. 6 Make refinements to the platform and incorporate feedback on an ongoing basis.

  4. How the success of this idea be measured?

  5. How do you envision this idea getting to a very large scale when implemented? • Ensure it works! Conduct a pilot phase, plus react to ongoing feedback in real time. • Ad campaign targeted to the nonprofit user. Channels might include pro bono providers, social networks, funders, nonprofit publications, etc. (and might include a viral YouTube video too). • Leverage promoters and their success stories to attract new users. For example, encourage them to share their stories on LinkedIn and Twitter to help spread the message.

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