1 / 18

Carol Wilder, Ph.D. 2007-2008 Fulbright Scholar Hanoi University

Educating Media Managers The University of Social Sciences and Humanities Vietnam National University HCMC 18 March 2008. Carol Wilder, Ph.D. 2007-2008 Fulbright Scholar Hanoi University Professor of Media Studies and Film The New School, New York.

strom
Télécharger la présentation

Carol Wilder, Ph.D. 2007-2008 Fulbright Scholar Hanoi University

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Educating Media ManagersThe University of Social Sciences and HumanitiesVietnam National University HCMC18 March 2008 Carol Wilder, Ph.D. 2007-2008 Fulbright Scholar Hanoi University Professor of Media Studies and Film The New School, New York

  2. Established in 1946, the Fulbright Program aims to increase mutual understanding between the people of the United States and other countries through the exchange of persons, knowledge and skills. www.iie.org/fulbright

  3. Hanoi University(formerly Hanoi University of Foreign Studies) • The first university in Vietnam (2002) to offer courses in English in Business, Tourism, Finance, Banking, Accounting, International Studies, & Computer Science. • 10% International Students • www.hanu.vn

  4. Media Industry Facts • By 2010, Internet and Telecommunications will be $3.5 Billion Dollar Business in Vietnam • By 2010, it is estimated that 35% of VN Population will be Online -- 30,000,000 People • Star TV (Newscorp) is Developing New Vietnam Based Cable Channel • U.S. Media Industry is $700 billion + business - 4th largest sector of U.S. Economy • Global Media Industry is a Top-5 Employer Worldwide • 1 in 4 New York City Professionals Work in Media-Related Jobs • Employers Surveyed Identify “Communication Skills” as One of Top-3 Job Requirements • The “Information Economy” Outpaces Manufacturing in Many Countries

  5. Training Future Leaders • Media Industries are New and Different Businesses: Content is the Product • Convergence of Different Media Companies is the Norm Today • Cross-Training Across Media Formats is Esssential • Training for Change is Fundamental

  6. Media Management Curriculum Areas • Industry Perspectives • Media Management and Leadership • Media Economics • Media Policy and Law • Information Technologies • Competitive Strategies • Corporate Responsibility

  7. Industry Perspectives • History of Media as a Business • Unique Challenges of Media Organizations • Similarities and Differences among Film, TV, Radio, Music, Publishing, Internet and Interactive Media

  8. Media Management & Leadership • Company Mission and Values • Recruitment and Hiring • Training New Managers • Effective Management Tools • Managing Creative People • Dealing with Problem Employees • Managing Technological Change • The Manager as “Coach”

  9. Media Economics • Business Models of Media Industries • Revenue & Expense Components • Economics for Entrepreneurs • The Role of Advertising • Perspectives of Owners, Investors, Employees, and Users

  10. Media Policy and Law • Government Regulation • Public Interest • Media Reform Activism • Intellectual Property • Privacy and Rights of Expression • Information Management & Censorship

  11. Information Technologies • Understanding Technological Change • Issues of Trust and Identity • Political Aspects of Technology • Social Dimensions of Information Technologies • “Mass” (1-way) vs. “Social” (2+way) Media • Preparing for the future

  12. Competitive Strategies • Maintaining the Entrepreneurial Edge • Corporate Convergence • Leadership and Strategy • Productivity • Branding • Strategic Positioning • Fit and Sustainability

  13. Corporate Responsibility • Ethics and Society • Information Equality and Access • Corporate Liability • Media Companies and Political Action • Global Corporate Interest • Corporate Philanthropy • Information Industries and the Environment

  14. Teaching Methods • Case Studies • Corporate Internships • Cross-Training Using Multiple Media Platforms • Group/Team Projects & Business Plans • Mentoring and Coaching by Faculty • Speaker Series by Executives • Field Excursions to Media Companies

  15. Sample Alumni Positions • Network Programmers and Producers • Media Teachers and Professors • Production Supervisors • Video and Filmmakers • Media Advertising & Sales Managers • Public Affairs Directors • Communications Officers • Print and Broadcast News Editors • New Media Entrepreneurs • Interactive Media and Game Design

  16. Media Management Studies • Training Students to Lead into the Future of Expanding Global Information Access, Challenges, and Opportunities • www.newschool.edu/mmp • Carol Wilder 2008

More Related