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Video & Podcasting

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This agenda focuses on the emergence of video and podcasting as transformative tools in community engagement and communication. It delves into the definitions and trends in podcasting, the rise of video content, and the growing use of platforms like YouTube for sharing creative works. The session covers essential technologies like Windows Movie Maker and iMovie and invites participants to share success stories of compelling online video use. Join us as we learn to create impactful media that resonates within our communities.

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Video & Podcasting

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  1. MARK 3030 Video & Podcasting

  2. Agenda • Context: Discuss ‘Community’ • YouTube • Creating a video • Creative Commons • Windows Movie Maker • iMovie • Other Technologies

  3. Wikipedia Academics at the Community, Journalism & Communication Research group at the University of Texas at Austin in the USA are proposing a four-part definition of a podcast: • A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

  4. The Rise of Blogging & Podcasting • According to IPSOS – Reid • Agencies • 60% very familiar, 47% use frequently or very frequently • Marketers • 47% very familiar, 38% use frequently or very frequently • Amongst the public: Aware Use 26% 1% March 09 90% 5% October 09 94% 8% October 10

  5. The Rise of Video & Podcasting • According to Graham Moysey, General Manager of AOL Canada • At the moment, Rich Media is5% of the media blend for an advertising buy – AOL believes this will rapidly shift to 80%

  6. The Rise of Video • According to IPSOS-Reid • Agencies • 40% very familiar, 23% use frequently • Marketers • 42% very familiar, 25% use frequently

  7. What do you watch? • How do you find it? • Do you share it? Why? How? To Whom?

  8. Success Stories • Have you seen a company use online video in a way that was • Compelling • Viral • Memorable • True to their brand?

  9. According to YouTube and Video Marketing: An Hour a Day* • The online video audience • Watches 147 videos per viewer per month • Uploads 15 hours of videos to YouTube every minute • 57% share videos with others • Only 3% find something worth sharing everyday • 19% rate videos and post feedback • 20% of young adults have uploaded videos Jarboe, Greg. YouTube and Video Marketing: An Hour A Day. Sybex. 2010.

  10. YouTube and Viral Videos • http://www.youtube.com/t/advertising_overview

  11. What Can You Do on YouTube?

  12. Production Thoughts • YouTube and Videomaker magazine provide a large number of how-to demos and instructions for free • www.youtube.com/video_toolbox • Windows Movie Maker • Audacity • Creative Commons License

  13. A Day Made of Glass... Made possible by Corning. Where have you seen video incorporated into retail spaces? "A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it. http://www.youtube.com/watch?v=6Cf7IL_eZ38

  14. The Lab • Let’s learn to make a video! • Sign up for a free account at • www.animoto.com

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