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Local SEO Tips for Small Business

Wondering whether local SEO work for your business? It will definitely give you great results if you follow the simple tips given here. Read now and know about the local SEO strategy.

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Local SEO Tips for Small Business

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Presentation Transcript

  1. Local SEO Tips for Small Businesses

  2. WHY LOCAL SEO? • According to Google places stats & facts more than 20% of searches on Google are location based and these numbers are going to increase in future

  3. WHY LOCAL SEO? • According to Comscore mobile search volume may surpass pc search volume this year and more than 40% of mobile phone search has local intent

  4. LOCAL RANKING FACTORS

  5. WHY LOCAL SEO? • Local search engine optimization is so complex that it’s important to change your online marketing strategies to match current trends

  6. LOCAL ON-PAGE TIPS • On-page factors influence search engine ranking, so ensuring that it is properly optimized is the key for any website

  7. LOCAL ON-PAGE TIPS • Domain name should reflect business type

  8. LOCAL ON-PAGE TIPS • Title of each page should reflect your business, services and location

  9. LOCAL ON-PAGE TIPS • URL of each page should reflect your business, services and location

  10. LOCAL ON-PAGE TIPS • Description of each page should reflect your business, services and location

  11. LOCAL ON-PAGE TIPS • Header tags of each page should reflect your business, services and location

  12. LOCAL ON-PAGE TIPS • Crosslink between related pages with descriptive terms and add location to content where it makes sense.

  13. LOCAL ON-PAGE TIPS • Incorporate authorship, publisher, schema & structured data in location landing page

  14. LOCAL ON-PAGE TIPS • Ensure website includes information about local area, NAP, business hours, directions

  15. KEY TAKEAWAYS • Domain name should reflect business type • URL/Title/Description/Header tags of each page should reflect business, services and location • Internal link between related pages with descriptive local terms • Include social media links so visitors can share the page if they find useful/informative • Incorporate authorship, publisher, schema & structured data in location landing page • Ensure website content includes information about local area, NAP, business hours, directions, testimonials

  16. LOCAL CITATIONS • Citations are mentions of business name, address, website • Both structured & unstructured citations are key factor in ranking algorithm.

  17. LOCAL CITATION TIPS • Check for duplicate listings, if possible update or remove these listings

  18. LOCAL CITATION TIPS • Consistent information is the key, so make sure it’s accurate and verify as many sites through email or phone

  19. LOCAL CITATION TIPS • Ensure business is listed in appropriate categories that relate to services offered

  20. LOCAL CITATION TIPS • Create separate location page on your website if your business serve in multiple locations

  21. LOCAL CITATION TIPS • Incorporate attractive images, videos, special offers, and other key information to make it more informative to potential customers

  22. KEY TAKEAWAYS • Check for duplicate listings, if possible update or remove these listings • Consistent information is the key, so make sure it’s accurate and verify as many sites • Ensure business is listed in appropriate categories that relate to services offered • Create separate listings for each location page on your website if you have multiple locations • Incorporate attractive images, videos, special offers, website URL and other key information to make your listings more informative and attractive to potential customers

  23. ONLINE REVIEWS • Positive online reviews about the business/service will not only improve the trust about the business it will also influence potential visitors to click through • Reviews left in authority sites are important factor in local search engine ranking

  24. ONLINE REVIEWS • Encourage customers to leave reviews online, but don’t offer incentive

  25. ONLINE REVIEWS • Make it easy for customers to leave review by showing them process through email, flyers, printout

  26. ONLINE REVIEWS • Respond to all review types (positive/negative) across all sites

  27. ONLINE REVIEWS • Encourage customers to leave reviews across multiple key local sites

  28. KEY TAKEAWAYS • Encourage customers to leave reviews online on key authority sites • Respond to all review types (positive/negative) across all sites • Make it easy for customers to leave review by showing them process through email, flyers, printout • Encourage customers to leave reviews across multiple key local sites

  29. PUBLISH FRESH CONTENT • Search engines emphasis on adding fresh, useful, relevant content for visitors and return the best source in SERPS for related search queries

  30. PUBLISH FRESH CONTENT • Publish relevant local content on an ongoing basis, talk about neighborhood businesses, local events, and link to relevant sites

  31. PUBLISH FRESH CONTENT • Consistently share and engage in social media sites

  32. PUBLISH FRESH CONTENT • Pass along the information through weekly/monthly newsletters

  33. KEY TAKEAWAYS • Publish relevant local content on an ongoing basis • Consistently share and engage in social media sites • Talk about neighborhood businesses and link to relevant sites • Pass along the information through weekly/monthly newsletters

  34. LOCAL SEO LINK BUILDING • Host/Sponsor local event, charity

  35. LOCAL SEO LINK BUILDING • Participate in local government/city/group associations

  36. LOCAL SEO LINK BUILDING • Scholarship for local schools/college students

  37. LOCAL SEO LINK BUILDING • Guest blog on local, niche related blogs

  38. LOCAL SEO LINK BUILDING • Press release with newsworthy content/NAP

  39. KEY TAKEAWAYS • Host/Sponsor local event, charity • Participate local government/city/group associations • Scholarship for local schools/college students • Guest blog on local, niche related blogs • Press release with newsworthy content/NAP

  40. THANK YOU. Corporate Office: WhiteLake Technology Solution Pvt. Ltd. 4th & 5th Floor, Advocate Dharmaraj Complex, Court Road, Near Assisi Church, Nagercoil, Tamil Nadu – 629001. Web: www.submitinme.com Branch Office: WhiteLake Technology Solution Pvt. Ltd. Plot No: 110&111 Burma colony, Off OMR, Perungudi, Chennai – 600 096 Tel : +91-4652-402620

  41. SOURCES • Hubspot.com • Moz.com • Koozai.com • searchengineland.com

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