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2. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Complete Course Project (Marketing Plan) MKTG 522 Week 1 Course Project Marketing Plan Topic Course Project - Final Marketing Plan Submission 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis Course Project This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details. Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing. Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your marketing plan. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your marketing plan.

3. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important? Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a mission statement also be a marketing tool?

4. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 1-7 All DQs MKTG 522 Week 2 Course Project Marketing Plan (Draft 1) MKTG 522 Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2 (Target Market Selection) MKTG 522 Week 3 DQ 1 (Branding) MKTG 522 Week 3 DQ 1 (Competitive Strategies) MKTG 522 Week 3 DQ 2 (Competitive Strategies) MKTG 522 Week 4 DQ 1 (Pricing Strategies) MKTG 522 Week 4 DQ 2 (Marketing of Services) MKTG 522 Week 5 DQ 1 (Channels of Distribution) Course Project - Marketing Plan Submission #1 This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on theMarketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing. In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.

5. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2 (Target Market Selection) What are some of the factors that influence consumers’ buying behavior? Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common? What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? Why is extensive research necessary for an accurate definition of a target market?

6. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 3 DQ 1 (Branding) MKTG 522 Week 4 Course Project Marketing Plan (Draft 2) Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text. Given our study through the first three weeks, to what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable? Course Project - Marketing Plan Submission #2 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets This week, your second draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing. In the second draft of your Marketing Plan, you will be adding the first four parts of Section 3.0 to the working copy of your Marketing Plan. Please remember to go back and revise each of these sections based upon the grading feedback, and the readings, lectures, and discussions throughout the course. Submit only these sections due for review.

7. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 4 DQ 1 (Pricing Strategies) MKTG 522 Week 4 DQ 2 (Marketing of Services) As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer? How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

8. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 5 DQ 1 (Channels of Distribution) MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics) As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why? Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.

9. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 6 Course Project Marketing Plan (Draft 3) MKTG 522 Week 6 DQ 1 (Marketing Communications) Course Project - Marketing Plan Submission #3 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research This week, your third draft of the Marketing Plan is due for review and feedback. For complete details, click on theMarketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing. Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?

10. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 6 DQ 2 (Advertising Effectiveness) MKTG 522 Week 7 DQ 1 (International Markets) Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?" ads or the Aflac ad (with the white duck that squawks "AFFFFLAAAAAAAC!") Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first place? What is the MESSAGE that the ad is attempting to communicate? What do you see as this ad's major strengths or weaknesses? Do you think the ad was a success? Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally. To see where Kellogg competes internationally, view their Brand Portfolio, and then select the Availability link.

11. MKTG 522 learning consultant/ tutorialrank.com MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility) MKTG Week 1-7 Entire Course Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal. Toyota's announcements at the beginning of 2010, however, suggested that the real culprit was a defective gas pedal. This resulted in many calls for an investigation, as the initial claim about the carpeting was seen as apparent camouflage for a more serious situation, one that is alleged to have resulted in hundreds of Toyota cars suddenly accelerating and unable to stop, as well as several passengers dying in accidents. MKTG 522 Week 1 Course Project Marketing Plan Topic MKTG 522 Week 2 Course Project Marketing Plan (Draft 1) MKTG 522 Week 4 Course Project Marketing Plan (Draft 2) MKTG 522 Week 6 Course Project Marketing Plan (Draft 3) MKTG 522 Complete Course Project (Marketing Plan) MKTG 522 Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

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