SetReady.
The rising obesity rates are a complex issue fueled by emotional eating and sedentary lifestyles. With media exposure contributing to inactivity, it's crucial to implement innovative solutions. Platforms like Zamzee, Striiv, and Fitocracy provide user-driven approaches to encourage physical activity across different age groups, including parent-child dynamics. By leveraging technology, such as smartphones, we can create communities that support users in their journey towards healthier living. Our aim is to promote engagement and positive change through intuitive and easy-to-use solutions.
SetReady.
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Presentation Transcript
“AND HOW” SetReady. Taking the Game Outside
“I’M ONLY MILDLY OBESE…” THE ISSUE OBESITY?
“I EAT BECAUSE I’M UNHAPPY, I’M UNHAPPY BECAUSE I EAT” THE ISSUE OBESITY& INACTIVITY MEDIA EXPOSURE BY HOURS OVER TIME Kaiser Family Foundation
CURRENT SOLUTIONS ZAMZEE.com STRIIV.com FITOCRACY.com
CURRENT SOLUTIONS TARGET GROUP RESTRICTED GEOPALZ.com FITOCRACY.com PREDEFINED CONCEPT OF USE STRIIV.com EXTRA PERIPHERALS WHY NOT LEVERAGE SMARTPHONES?
“WAIT, HE’S NOT AT MAX’S HOUSE?” DIFFERENT SOLUTION USER DRIVEN EVENTS DIFFERENT AGE GROUPS Parent/Child OLDER ADOLESCENE &ADULTS EASE OF USE PEACE OF MIND YOUR SON (NOT MAX’S HOUSE) By Steve GOOGLE
OUR SOLUTION CONNECT USERS GROW WITH THE USER EASY INTUITIVE USE USER NETWORKS SCHOOL CHURCH USER USER USER PARENT CHILD FIGHT CLUB EVENT + MATURITY
THE GAMEPLAN PAPER PROTOTYPING AMAZON Interviews