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The Reel Opportunity. Larry Macfarlane President, Big Planet. Agenda. The Big Picture Photomax The Reel Opportunity Keynote: Our World of Content. The Value of Content. Movies and TV. Music. Books. Artwork. Personal Memories. You!. Personal Content. Photomax. Our Big Picture.
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The Reel Opportunity Larry Macfarlane President, Big Planet
Agenda • The Big Picture • Photomax • The Reel Opportunity • Keynote: Our World of Content
The Value of Content Movies and TV Music Books Artwork
Personal Memories You! Personal Content
Our Big Picture Was “MaxTV”
Web site enhancements Craig Pyle
Movie Magic enhancements Lela Russo
Movie Magic • Bring your memories to life • Your Movie – just the way you want • Hollywood style themes • More than 50 storyboards • 35 music selections • Choose up to 100 photos • Custom title • Personalized movie credits
Movie Magic - Intro • New Story Boards—Available in May • Baby ABC’s • Graduation • Life Reflections • Team Roster • Beach Vacation (Expandable) • Caribbean Vacation • Hawaiian Vacation
Movie Magic • New Features • Expandable • Auto saves every three minutes • More music selections
Movie Magic – coming soon • New Features—coming soon • Scene samples • Story Boards supporting 200 photos • Customizable DVD and case with your photo • Thumbnail print out of photos • Low resolution warning
Photo Book enhancements Jeff Gardner
Photo Books • Elegant, hard-bound collection of your photos • Life events, special occasions, journaling and scrap booking • Customized the way you want • Covers • Background themes • Page layouts
Photo Books • NEW enhancements • Photo Books automatically saved every three minutes • Photo Books warn of low resolution photos
Photo Books • NEW cover category: “Embossed Matte” • EIGHT new colors • Carnation Pink • Periwinkle • Indigo • Red • Orchid • Fern • Ivory • Black Available in May
Photo Books • SIX new background themes • Pastel Blue • Pastel Pink • Letters and Numbers • Fun Sports • Travel • Stars • 19 background themes in total More than any competitor!
Preservation enhancements Scott Wells
Video Saver Just like Photo Saver: 1. Buy a Video Saver Box • Photomax.com, By phone, At the event • Wholesale = $75.95; Recurring wholesale = $69.95 2. Select a video tape • VHS, Hi-8, Video-8, Digital-8 • MiniDV, Beta Max 3. Send it in
Video Saver • Convenient DVD • Custom Title • Chaptering • Full motion • Chapter index thumbnail • Fun Music Videos
Photomax gets video! • Even more valuable memories than photos • More emotional • More scarce • More content: many ways to extract content from video • The market need is huge • Billions of hours of videotape are in drawers and shoeboxes • Videotape degrades rapidly—even more rapidly than photos • Like 35mm slides—difficult to enjoy with today’s technology • Even more difficult to share electronically than photos • Timing • We’re a little earlier with a video solution than we were with photos • More evangelism may be required, and more market share can be owned
Photomax Video • Preserve • Video Saver • Organize • Share • Enjoy
Construction zone • Disclaimer: • We’re in the “blueprint phase” • Just starting to build • Lots of changes are anticipated • Names, features, dates changing