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The Reel Opportunity

The Reel Opportunity. Larry Macfarlane President, Big Planet. Agenda. The Big Picture Photomax The Reel Opportunity Keynote: Our World of Content. The Value of Content. Movies and TV. Music. Books. Artwork. Personal Memories. You!. Personal Content. Photomax. Our Big Picture.

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The Reel Opportunity

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  1. The Reel Opportunity Larry Macfarlane President, Big Planet

  2. Agenda • The Big Picture • Photomax • The Reel Opportunity • Keynote: Our World of Content

  3. The Value of Content Movies and TV Music Books Artwork

  4. Personal Memories You! Personal Content

  5. Photomax

  6. Our Big Picture Was “MaxTV”

  7. Photomax

  8. Core Products

  9. Max’s new tricks!

  10. Web site enhancements Craig Pyle

  11. Coming Soon

  12. Movie Magic enhancements Lela Russo

  13. Movie Magic • Bring your memories to life • Your Movie – just the way you want • Hollywood style themes • More than 50 storyboards • 35 music selections • Choose up to 100 photos • Custom title • Personalized movie credits

  14. Movie Magic - storyboards

  15. Movie Magic - Intro • New Story Boards—Available in May • Baby ABC’s • Graduation • Life Reflections • Team Roster • Beach Vacation (Expandable) • Caribbean Vacation • Hawaiian Vacation

  16. Movie Magic (New Samples)

  17. Movie Magic • New Features • Expandable • Auto saves every three minutes • More music selections

  18. 120 NewMusic choices!Coming Soon!

  19. Movie Magic – coming soon • New Features—coming soon • Scene samples • Story Boards supporting 200 photos • Customizable DVD and case with your photo • Thumbnail print out of photos • Low resolution warning

  20. Photo Book enhancements Jeff Gardner

  21. Photo Books • Elegant, hard-bound collection of your photos • Life events, special occasions, journaling and scrap booking • Customized the way you want • Covers • Background themes • Page layouts

  22. Photo Books • NEW enhancements • Photo Books automatically saved every three minutes • Photo Books warn of low resolution photos

  23. Photo Books • NEW cover category: “Embossed Matte” • EIGHT new colors • Carnation Pink • Periwinkle • Indigo • Red • Orchid • Fern • Ivory • Black Available in May

  24. Photo Books • SIX new background themes • Pastel Blue • Pastel Pink • Letters and Numbers • Fun Sports • Travel • Stars • 19 background themes in total More than any competitor!

  25. New “Deluxe” stylescoming fall 2006

  26. Preservation enhancements Scott Wells

  27. Video Saver Just like Photo Saver: 1. Buy a Video Saver Box • Photomax.com, By phone, At the event • Wholesale = $75.95; Recurring wholesale = $69.95 2. Select a video tape • VHS, Hi-8, Video-8, Digital-8 • MiniDV, Beta Max 3. Send it in

  28. Video Saver • Convenient DVD • Custom Title • Chaptering • Full motion • Chapter index thumbnail • Fun Music Videos

  29. Granite Vault Archive

  30. Photosaver and Video

  31. Photomax gets video! • Even more valuable memories than photos • More emotional • More scarce • More content: many ways to extract content from video • The market need is huge • Billions of hours of videotape are in drawers and shoeboxes • Videotape degrades rapidly—even more rapidly than photos • Like 35mm slides—difficult to enjoy with today’s technology • Even more difficult to share electronically than photos • Timing • We’re a little earlier with a video solution than we were with photos • More evangelism may be required, and more market share can be owned

  32. Photomax Video • Preserve • Video Saver • Organize • Share • Enjoy

  33. Construction zone • Disclaimer: • We’re in the “blueprint phase” • Just starting to build • Lots of changes are anticipated • Names, features, dates changing

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