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Making it memorable

Making it memorable. Communicating the message through media Workshop, Topic 2 Bernadette Bhacker Project director. Method. Master different forms of media Film Web Internet Print Mobilise the community Engage and sustain the interest of the Media. Case study.

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Making it memorable

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  1. Making it memorable Communicating the message through media Workshop, Topic 2 Bernadette Bhacker Project director Global NGO Meeting www.salimandsalimah.org

  2. Method • Master different forms of media • Film • Web • Internet • Print • Mobilise the community • Engage and sustain the interest of the Media Global NGO Meeting www.salimandsalimah.org

  3. Case study Salim and Salimah, Safe and Sound السلامة مع سالم و سالمة Pioneer child occupant safety campaign in the Arab world Global NGO Meeting www.salimandsalimah.org

  4. Achievements • Recipient of IRTE International “Best Campaign” road safety film award 2007 • Member of the United Nations Road Safety Collaboration Committee • WHO ‘partner in health’ Oman Country Office • Signatory to European Road Safety Charter • Campaign website reached top of Google and Yahoo searches for Oman road crashes, road safety • Media coverage in national and GCC press, WHO Global and MENA newsletters and Shell global newsletter • Stimulated debate and empowered individuals to act Global NGO Meeting www.salimandsalimah.org

  5. Objectives To change behaviour by:- • raising awareness of the risk of death or trauma to children due to dangerous driving and lack of restraint use; • convincing all drivers to buckle children in car safety seats or seatbelts appropriate to height and weight; • highlighting individual responsibility for road safety. Global NGO Meeting www.salimandsalimah.org

  6. FilmDoesn’t your child deserve a safe ride? The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. Ezra Pound Global NGO Meeting www.salimandsalimah.org

  7. Making a movie • Requirements: • PC/laptop • Camera • Software - Windows movie maker • Action: • Create a story board • Write and test dialogue • Source actors – use celebrity • Rehearse • Film • Edit • Burn to DVD • Upload to your website and blog, youtube, facebook, into a powerpoint, share it online on a pptsharing website Global NGO Meeting www.salimandsalimah.org

  8. Website – English and Arabic Global NGO Meeting www.salimandsalimah.org

  9. Your website • Window to the world • Recognisable domain name • Easy navigation • Images • Layered information • White space • Film and audio • Interactive • Newsletter sign up • Email a friend • Social media; digg it, delicious, Stumbleuponit, Reddit, Technorati • Feedback • Profile your topic in free online survey (survey monkey) Global NGO Meeting www.salimandsalimah.org

  10. One Life Your choice newsletter Global NGO Meeting www.salimandsalimah.org

  11. Market it • Search engine optimization • Tags • Blog • Social media • Newsletter • Ezines • Track users Global NGO Meeting www.salimandsalimah.org

  12. Print materials Global NGO Meeting www.salimandsalimah.org

  13. Posters, merchandise… Global NGO Meeting www.salimandsalimah.org

  14. Graphics ‘The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. ‘Ezra Pound Global NGO Meeting www.salimandsalimah.org

  15. Outreach • screening of the film in shopping malls for GCC Traffic week, to universities/colleges, schools, embassies NGOs and mosques, companies, clubs and associations • distribution of 5000 DVDs and merchandise inside Oman and abroad • brand partnering with McDonalds to distribute posters/leaflets in branches; • distribution of merchandise to clinics, schools etc Global NGO Meeting www.salimandsalimah.org

  16. Print media Global NGO Meeting www.salimandsalimah.org

  17. “All the world is a stage and all the men and women merely players Global NGO Meeting www.salimandsalimah.org

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