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DVB-T Development in Austria

DVB-T Development in Austria. Overview. About ORS DVB-T in Austria Cost of Distribution Digital Roll out Reaching the People Change of TV Landscape. Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial. ATO Phases & Coverage.

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DVB-T Development in Austria

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  1. DVB-T Development in Austria

  2. Overview • About ORS • DVB-T in Austria • Cost of Distribution • Digital Roll out • Reaching the People • Change of TV Landscape DVB-T Development in Austria

  3. Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial ATO Phases & Coverage Now: 92% coverage for MUX A and 74% coverage for MUX B phase 3 ATO 4.6.2007 Upper Austria Salzburg phase 1 ATO 5.3.2007 Vorarlberg phase 2 ATO 7.5.2007 Tirol phase 5 ATO 22.10.2007 Vienna Lower Austria Burgenland About ORS phase 4 ATO 24.9.2007 Carinthia Styria DVB-T Development in Austria

  4. Österreichische RundfunksenderAustrian Broadcasting Services We are the technical service provider for end to end solutions for analog and digital media: BROADCASTER to CONSUMERS. Satellite Terrestrial Innovation SHAREHOLDER ORF 60% & Medicur 40% (Raiffeisen group) DVB-T Development in Austria

  5. Facts & Figures Satellite 38 tv channels 15 radio channels 2,4 mio subscribers Austria 0,4 mio subscribers Arena (German Football) >10 encryption systems 3 uplinks DTH ASTRA 19,2 B2B: Arena, Premiere Terrestrial TV 473 transmitter stations 986 transmitting units 58 cable connected transmitters 18 transmitters with radio relay system 18 transmitter feed via satellite 892 repeaters Radio 262 transmitter stations 865 transmitting units 88 cable connected transmitters 28 transmitters with radio link system 749 repeaters Uplink Vienna Salzburg Gaisberg Tirol Patscherkofel Styria Schöckl ORS - Austrian Broadcasting Services 4

  6. Customers & Partners DVB-T Development in Austria

  7. Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial ATO Phases & Coverage Now: 92% coverage for MUX A and 74% coverage for MUX B phase 3 ATO 4.6.2007 Upper Austria Salzburg phase 1 ATO 5.3.2007 Vorarlberg phase 2 ATO 7.5.2007 Tirol phase 5 ATO 22.10.2007 Vienna Lower Austria Burgenland DVB-T in Austria phase 4 ATO 24.9.2007 Carinthia Styria DVB-T Development in Austria

  8. Rational of Introdution of DVB-T Resource Efficiency • Analog: one frequency = one program • Digital: one frequency = eight programs Quality of TV-Signal • Analog: in many areas instable quality of video and audio signal • Digital: Once reception established clear pictures and clear sound Renewal of Infrastructure • Improve competiveness of European Countries • Create new services and business opportunities DVB-T Development in Austria

  9. TV Distribution Now Analogue TV ORS Services TV Program Contribution network Transmitter 16.09.2008 DVB-T Development in Austria Seite 8 Seite 8

  10. Future TV Distribution Digital TV – DVB-T Typical ORS Services Program 1 Program 2 Contribution network Transmitter Multiplexer Program 3 ... Program n Compression of video and audio contents Signal contribution to each transmitter station Signal transmission 01.04.2008 16.09.2008 DVB-T Development in Austria Seite 9 Seite 9

  11. DVB-T - technical facts DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation uses OFDM very flexible system: 3 modulation options (QPSK, 16QAM, 64QAM) 5 different FEC (forward error correction) rates 4 Guard Interval options a choice of 2k or 8k carriers can operate in 6, 7 or 8MHz channel bandwidths  In principle all variants are available Modulation vs. location probability - an example QPSK 01.04.2008 DVB-T Development in Austria Seite 10

  12. DVB-T - technical facts DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation uses OFDM very flexible system: 3 modulation options (QPSK, 16QAM, 64QAM) 5 different FEC (forward error correction) rates 4 Guard Interval options a choice of 2k or 8k carriers can operate in 6, 7 or 8MHz channel bandwidths  In principle all variants are available Modulation vs. location probability - an example 16QAM 01.04.2008 DVB-T Development in Austria Seite 11

  13. DVB-T - technical facts DVB-T is a technical standard, that specifies the framing structure, channel coding and modulation uses OFDM very flexible system: 3 modulation options (QPSK, 16QAM, 64QAM) 5 different FEC (forward error correction) rates 4 Guard Interval options a choice of 2k or 8k carriers can operate in 6, 7 or 8MHz channel bandwidths  In principle all variants are available Modulation vs. location probability - an example 64QAM 01.04.2008 DVB-T Development in Austria Seite 12

  14. Issues Based on Technical Specifications 16.09.2008 01.04.2008 DVB-T Development in Austria Seite 13 Seite 13

  15. DVB-T more 95 % coverage Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial Austria End of 2008

  16. Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial ATO Phases & Coverage Now: 92% coverage for MUX A and 74% coverage for MUX B phase 3 ATO 4.6.2007 Upper Austria Salzburg phase 1 ATO 5.3.2007 Vorarlberg phase 2 ATO 7.5.2007 Tirol phase 5 ATO 22.10.2007 Vienna Lower Austria Burgenland Distribution Costs phase 4 ATO 24.9.2007 Carinthia Styria DVB-T Development in Austria

  17. Possible Cost-Saving for Broadcasters Total Distribution Costs Costs per Program -20% vs analog distribution Number of distributed Programs Number of distributed Programs DVB-T Development in Austria

  18. Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial ATO Phases & Coverage Now: 92% coverage for MUX A and 74% coverage for MUX B phase 3 ATO 4.6.2007 Upper Austria Salzburg phase 1 ATO 5.3.2007 Vorarlberg phase 2 ATO 7.5.2007 Tirol phase 5 ATO 22.10.2007 Vienna Lower Austria Burgenland Digital Roll out phase 4 ATO 24.9.2007 Carinthia Styria DVB-T Development in Austria

  19. Strategy of Terrestrial Digitization • Efficient rollout in order to reach high coverage • Excellent technical quality • Consumer-friendly concept • Broad DVB-T subsidy programmes • Short Simulcast Phase • Service for industry and consumers • Broad information campaign for consumers Austrian Broadcasting Services GmbH & Co KG

  20. TV Digitalisation in Austria Timeline 2000 Start of Sat-Digital 2001 Introductionofregulatoryframework (Private Television Act / PrTV-G) andregulationauthorities RTR-GmbH & KommAustria 2002 Set up of „Digital Platform Austria“ workgroup to facilitate the launch of digital television in Austria 2003 Announcement of the digitization concept for implementation of DVB-T 2004 Establishment of a digitization fund and trial in Graz (DVB-T & interactive services) 2005 Multiplex tender and preparation for regular operation of DVB-T 2006 Start of regular operation of DVB-T start of DVB-H pilot „mobile tv austria“ 2007 Definite switch-over of first analogue frequencies and preparation of Regular DVB-H Operation 2008 Start of 2 more DVB-T Multiplexers and regular DVB-H operation DVB-T Development in Austria

  21. More than 600.000 DVB-T Tuners sold Number of DVB-T Tuner sold in Austria Source: GfK; Mobile devices and computer plug-ins not included DVB-T Development in Austria

  22. Conditions of DVB-T reception Roof antenna Exterior antenna Indoor aerial ATO Phases & Coverage Now: 92% coverage for MUX A and 74% coverage for MUX B phase 3 ATO 4.6.2007 Upper Austria Salzburg phase 1 ATO 5.3.2007 Vorarlberg phase 2 ATO 7.5.2007 Tirol phase 5 ATO 22.10.2007 Vienna Lower Austria Burgenland Reaching People phase 4 ATO 24.9.2007 Carinthia Styria DVB-T Development in Austria

  23. Colaboraation of All Relevant Players Government Electronics Industry/Retailers Regulation Authority RTR Private TV Public TV NGOs (workers chamber, chamber of commerce) Austrian Broadcasting Services GmbH & Co KG

  24. Terminal Subsidies • 2 kinds of vouchers Supported by the Austrian Digitalization Fund, installed by the RTR-GmbH In compliance with EU-law • Early adopters • Households extempted from radio and tv license fee based on social criteria • ~ 70 k Vouchers deployed > 30 to 40 EUR for DVB-T devices with mhp MultiText function DVB-T Development in Austria

  25. DVB-T Campaignsinfotour, TV Spots, TV insert& media cooperations (print, ombudsman) DVB-T Development in Austria

  26. Changing TV Landscape Titel DVB-T Development in Austria

  27. Significance of Terrestrial Distribution % of Audiance Share generated via DVB-T (age 12 to 49) Big benefit! DVB-T Development in Austria

  28. Increasing ways of DVB-T reception Sony PlayTV (for PS3) incl. DVB-T Car-Multimedia with DVB-T Flatscreen with integrated DVB-T receiver DVB-T Portable (7‘‘) DVB-T gadgets for PC- and notebooks DVB-T mobile phone 16.09.2008 DVB-T Development in Austria Seite 27

  29. Summary – How to make DVB-T an success • DVB-T: a great opportunity to make the TV-experience even better in every sense • Success is only secured by close cooperation of all partners – private and public • Only optimal use of infrastructure allows efficient solution for the broadcasters • Customers need to be convinced of the benefits DVB-T can create – Communication is crucial! Austrian Broadcasting Services GmbH & Co KG

  30. Austrian Broadcasting Services GmbH & Co KG Slide 29

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