1 / 38

CFA MARKETING

CFA MARKETING. Management Meeting Date : 10-08-2011. GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI. Promotional scheme-Land line. Customer to provide Own telephone will get 300 calls free No installation charge Offer up to 28/09/2011.

sulwyn
Télécharger la présentation

CFA MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CFA MARKETING Management Meeting Date : 10-08-2011 GM (Sales and Marketing- CFA) TAMILNADU CIRCLE, CHENNAI

  2. Promotional scheme-Land line Customer to provide Own telephone will get 300 calls free No installation charge Offer up to 28/09/2011

  3. Promotional offer-Broadband For new customers No installation charge No security deposit Modem security in three installments MoD worth 149/GoD worth 49/-for one month free from Hungama GoD worth Rs.49/- free for one month from India Games Period of offer up to 01/09/11

  4. Promotional offer-Broadband Customers providing own modem will get Installation fee waiver 500 MB free download/month for four months Offer up to 24/10/11

  5. Promotional offer-Broadband New Prepaid BB customers Installation fee waiver 100 MB free download with fifteen days validity Offer up to 07/10/11

  6. Promotional offer-Broadband Disconnected postpaid BB customers having own modem can reconnect as Prepaid broadband connection . 100 MB free download for 15 days validity. No installation charges

  7. Promotional offer-UITC For cards of denomination Rs.300 and above ISD charges to popular countries reduced to 3 paise/second Offer up to 28/09/11

  8. Incentive for employees Employees can enrol existing/new BB customers to long duration payment option . Rs.50 per connection incentive Period:30/09/11

  9. Sale of BB CPE by franchisees CM & CFA franchiseees instructed to sell BB CPEs at BSNL CSCs Procurement from M/s.Teracom & M/s.Syrma Technologies Pvt. Ltd Rate to customer: Not to exceed BSNL price

  10. Recovery of O/s. dues by franchisee Along with the existing channels of recovery , CM & CFA franchisees are permitted to collect outstanding dues (Rs.1000-20000) pending for more than one year but less than three years. Commission communicated vide Lr.No. Mktg/CFA/Franchisee as collection Agent/2011-12/4 dt 27/06/11

  11. Expiry of contract with Mr.AbhinavBindra Contract expired 20/07/11 Compliance w.r.t to removal of photographs received only from Trichy SSA. All others also to comply.

  12. PCO target Annual Target : 5950 Q1 Achievement :-13615 BSNL Shoppee/epco: Annual Target : 1139 Q1 Achievement : 50

  13. Landline PRBT PRBT provisioning come down drastically SSAs are requested to analyse the reasons and improve PRBT count.

  14. IN service Target • Prepaid :Rs.7.50 Cr • QI achievement : Rs.0.38 cr • Postpaid : Rs.12.75 Cr • Q1 achievement :Rs. 0.45 Cr • Targets assigned to CM/CFA franchisees during meet on 04/08/11

  15. Role of Udaan Team in marketing IN products To assign target to CSCs & ensure they that sell cards To monitor performance of franchisees and all other channel partners

  16. TAC meetings Meetings to be conducted once in six months 3 meetings should have been conducted All SSAs except Vellore conducted 3 meetings. Vellore to expedite conduct of third meeting

  17. FLPP PCOs FLPP possible in all types of switches Post paid PCOcan be converted into prepaid Commission better that post paid PCOs Validity of FLPP increased

  18. PROJECT UDAAN PROJECT UDAAN

  19. Action points • SSA heads should have Weekly meeting with UDAAN team and External team. • Maintaining exclusive staff for Udaan. • Review of pending oldest leads. PROJECT UDAAN

  20. Small posters (A4 xerox copies). Making outbound calling. TV Scrolling PROJECT UDAAN

  21. Broadband connectionsContribution by Udaan PROJECT UDAAN

  22. Landline connectionsContribution by Udaan PROJECT UDAAN

  23. LEAD SOURCE- 1/04/11 to 31/07/11 (Ranking) Leads created by Udaan team : 90% PROJECT UDAAN

  24. Status of Leads – Jan 2010 to July 2011 PROJECT UDAAN

  25. Trend in LL and BB provisioning of Udaan Team PROJECT UDAAN

  26. Trend in LeadsAug 2010 to July 2011 PROJECT UDAAN

  27. Ranking by Productivity (Per Sales Associate/month) April 2011 to July 2011 PROJECT UDAAN

  28. PROVISIONING TIME (Time taken for feasibility from the date of lead generation –For July 2011) PROJECT UDAAN

  29. Feasibility Report –within one day during July 2011 PROJECT UDAAN

  30. PROVISIONING TIME- July 2011Time taken for completion of lead from the date of feasibility given PROJECT UDAAN

  31. PROVISIONING TIME- July 2011from the date of feasibility given PROJECT UDAAN

  32. Broadband Target (Project Udaan) PROJECT UDAAN

  33. LEAD GENERATION TARGET PROJECT UDAAN

  34. CFA Franchisee – EOI Status PROJECT UDAAN

  35. CFA Franchisee Target/Achievment • 1.Coimbatore Franchisee. Agreement date : 24/03/11 Operation launched : 01/05/11 Connections provided: May-28, June-40, July - 114 Sub-franchisee : 5 Retailers: 10 Feet on Street: 3 • 2. Nagercoil Franchisee Agreement date : 24/03/11 Operation launched : 06/06/11 Connections provided: June-40, July -34 (LL-13, BB-13, WLL-8) Sub-franchisee : 20 Retailers: 50 Feet on Street: 10 Prepaid IN services Target : 26 Lakhs PROJECT UDAAN

  36. CFA Franchisee– New Commission structure dated 08-08-2011 For new BB/LL connections 100% commission payment after first bill payment instead of third bill payment. Centrex and VPN the Commission has been increased from Rs.50/- to one month FMC per member line. Free phone service and Universal Access Number the commission has been increased from Rs.1500/- to Rs.5000/- Premium rate Service the commission has been increased from Rs.1500/- to Rs.3000/- per commission. PROJECT UDAAN

  37. Broadband Penetrationas on 31st July, 2011 PROJECT UDAAN

  38. Thank you PROJECT UDAAN

More Related