1. Social Media Optimization Strategies Presented By: RANJEET. (SEO Head) Sumedha Tradex Pvt.Ltd .

2. What is social media optimization • Social media optimization(SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event • It Make Access To Content Easy • Social Media Make People Smarter • It Increase Your Likability • It Make your content shareable and engage able • Make your content unique, engaging and different From Other

3. Why Use SMO? • Increased customer loyalty from more product and brand awareness. • Increased visitors to influence page ranks. • Increase Your Likability • Make your content shareable and engage able In Public

4. Media milestones Time to reach Audience of 50 million:

5. Where should we go?

6. Top Social media website • Face book • Pinterest • Twitter • My Space • LinkedIn • Videos- YouTube • Photos - Flickr

7. Social networking site usage • 79% of adults use internet • Half use at least 1 social networking site • Average age of adult social network site user has shifted from 33 to 38 years old. Over half of all adult users are now over the age of 35! • 92% use Facebook • 29% use MySpace • 18% use LinkedIn • 13% use Twitter • 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same. • Source: Pew Internet “Social networking sites and our lives” survey, 2013

8. Social media demographics • Face book +600k User per day • LinkedIn +500k User per day • Twitter 752% growth rate

9. Social media user

10. Six Original Rules Of SMO • Increase Link-Ability • Easy tagging and Book Marking • Reward Inbound Links • Help Your Content travel • Get Communities Connected

11. Viral Marketing • Email marketing • Blogging • Audio and Video Sharing • RSS Feeds • Photo Sharing

12. Sumedha Tradex Pvt.Ltd. URL:http://www.sumedhatradex.com