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Communicating Health news and Information. Case analysis of digital health stratergies of three major networks : ABC, CNN and CBS. Rajiv K Krishnaswami. Introduction. Millions of Americans turn to the Internet for medical information.
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Communicating Health news and Information Case analysis of digital health stratergies of three major networks : ABC, CNN and CBS Rajiv K Krishnaswami
Introduction • Millions of Americans turn to the Internet for medical information. • 59% of all adults, have looked online for information about any of 15 health topics. • 9% of social network users, or 4% of adults, have started or joined a health-related group on a social networking site. • 25% of Internet users have watched a video online about health or medical issues
Among cell phone users, 10% of males and 8% of females have used a software application, or “app” on the phone, to help them track or manage their health • Mass media such as television still popular with certain groups of people especially the older population and certain communities. • Major networks have had to rethink their stratergy about communicating health news and information.
Three major American Networks - ABC - CNN - CBS • Comparing the full portfolio of these networks with regard to communication of health news and information.
Thank You • Any Questions?
