1 / 24

Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”

Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”. Pauline VETTIER January 13th, 2010 English Track 2 , Group A School Year 2009/2010. Introduction (1). Introduction (2). OR. Introduction (3). Project definition.

summer
Télécharger la présentation

Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline” Pauline VETTIERJanuary 13th, 2010 English Track 2, Group ASchool Year 2009/2010

  2. Introduction (1)

  3. Introduction (2) OR

  4. Introduction (3)

  5. Project definition • Name: “Les macarons de Pauline” • Concept: • Bakingand selling home-made macarons • Teaching macarons-making classes • Support: Online boutique, no physical shop Context Inside my business Market it ! Invest !

  6. Context:Entrepreneurship in France • “Autoentrepreneur” status = Individual entrepreneur • Law January 2009 : - Started easily - Minimum risk - Many advantages - Social & fiscal contributions depending on the turnover Context Inside my business Market it ! Invest !

  7. My business – Part I Context Inside my business Market it ! Invest !

  8. My business – Part I (continued) • What? Selling home-made, custom-made Parisian macarons • Where? Local business : Grenoble & area • How ? Orders: by phone or through web-boutique www.macaronspauline.com Delivery: pick orders up at my place or personally delivered (with fee) • How much ? 0.80€ each • Goal ? Discovery and gustative pleasure ! Context Inside my business Market it ! Invest !

  9. My business – Part II Context Inside my business Market it ! Invest !

  10. My business – Part II (continued) • What? Holding macarons-making classes • Who? Individuals or small groups • Where? In my well-equipped kitchen At people’s place (in Grenoble and elsewhere). • How much ? 20€/hour, cost of ingredients not included • Goal ?  Context Inside my business Market it ! Invest !

  11. On-line presence (1)Viral marketing, by words of mouth and through the web Context Inside my business Market it ! Invest !

  12. On-line presence (2)Launching page for the sale of macarons

  13. On-line presence (3)Launching page for the macarons-making workshops

  14. On-line presence (4)My online boutique

  15. On-line presence (5)My Facebook business page

  16. On-line presence (6)My Twitter business account

  17. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°1: Sustainability, Green wave • Organic eggs • Almond flower from fair trade Context Inside my business Market it ! Invest !

  18. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°2: « Chef à domicile » • Macaron-making classes Context Inside my business Market it ! Invest !

  19. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°3: Eco-Easy • Minimum packing • Eco-friendly packaging (recycled materials) Context Inside my business Market it ! Invest !

  20. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°4: Urban experience • Bringing Parisian chic to Grenoble • Giving provincials a sense of luxury Context Inside my business Market it ! «  […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. » Invest !

  21. Macarons & Consumer trendsWhat will make you want to invest ? • Trend n°5: Premium • Unique dual concept • In Grenoble & area only Context Inside my business Market it ! Invest !

  22. Investment Context Inside my business Market it ! Invest !

  23. Investment • Margin: • Selling price per unit : 0.80€ • Cost per unit: ~ 0.38€ • On-line boutique = no monthly rent • Limited initial investment = lower risk • 2 branches of business = more opportunities Context Profit: + 0.42€ Inside my business Market it ! Invest !

  24. Thank you for your support !

More Related