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Recognizing Personality Styles To Sell More Advertising

Recognizing Personality Styles To Sell More Advertising. Grey. Green. Blue. Red. Relationships are comprised of. Substance Style. The Two Dimensions of Style. Assertiveness. Perceived willingness to influence the thoughts and actions of others. Ask. Tell. Non-aggressive. Indirect.

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Recognizing Personality Styles To Sell More Advertising

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  1. Recognizing Personality Styles To Sell More Advertising Grey Green Blue Red

  2. Relationships are comprised of... • Substance • Style

  3. The Two Dimensions of Style • Assertiveness Perceived willingness to influence the thoughts and actions of others. Ask Tell

  4. Non-aggressive Indirect Quieter “Ask” Assertiveness Softer Slower-paced

  5. Aggressive Direct Louder “Tell” Assertiveness More Talkative Faster-paced

  6. The Two Dimensions of Style 2. Responsiveness Perceived willingness to share feelings and emotions when relating to others. Control Emote

  7. Protective Subdued Task Oriented “Control” Responsive Less Animated Comfortable With Data

  8. More Animated Open People Oriented “Emote” Responsive Outgoing Comfortable With Emotions

  9. The Personality Matrix Control Persistent Serious Grey Orderly Ask Exacting Industrious Picky Critical

  10. The Personality Matrix Control • Wants to be right • Slow & cautious decisions • Facts, principles, & logic • Low risk tolerance • Show me • Quiet disposition • Disciplined use of time • Avoids involvement Grey Ask Thinking oriented

  11. The Personality Matrix Control Strong-willed Independent Green Decisive Tell Efficient Practical Tough Pushy

  12. The Personality Matrix Control • Wants to win • Takes charge • Gets right to the point • Focused on the present • Facts are OK in small doses • Will take limited risks • Wants options • Hates inaction Green Tell Action oriented

  13. The Personality Matrix Supportive Dependable Respectful Ask Agreeable Willing Blue Indecisive Submissive Emote

  14. The Personality Matrix • Wants acceptance • Slow to take action • Quick to share feelings • Thrives on 1-to-1 • Believes in win/win • Prefers what is known • “People” people • Avoids conflict Relationship oriented Ask Blue Emote

  15. The Personality Matrix Ambitious Enthusiastic Friendly Tell Dramatic Stimulating Red Egotistical Undisciplined Emote

  16. The Personality Matrix • Wants recognition • Acts quickly & instinctively • Focused on the future • Creative • Outgoing • Opinionated • Impulsive • Hates to be isolated Intuition oriented Tell Red Emote

  17. What Is Your Color? Control Grey Green Ask Tell Blue Red Emote

  18. Create an image for your company by choosing: • A Company Vehicle • A Company Mascot • A Company Song Grey Green Blue Red

  19. The Personality Matrix Control Avoidance Autocratic Ask Tell Acquiesce Attack Emote

  20. The Personality Matrix Control Analytical Driver Ask Tell Amiable Expressive Emote

  21. by Robert Bolton and Dorothy Grover Bolton

  22. The Necessary Ingredients Awareness Flexibility

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