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Warsaw good practices

In 2010, the City of Warsaw, led by project coordinator Karolina Iwińska, launched initiatives to commemorate the 200th anniversary of composer Frédéric Chopin. This effort aimed to strengthen the city's cultural identity by raising awareness of Chopin’s deep connections to Warsaw. The campaign resulted in a 5% increase in recognition of Chopin’s ties to the city and a 13% increase in awareness of his childhood spent there. Furthermore, the initiatives included organizing events and improvements to public spaces, contributing significantly to local community engagement and tourism during the UEFA EURO 2012™.

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Warsaw good practices

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  1. Warsaw good practices Karolina Iwińska I-SPEED project coordinator

  2. Chopin’s Year 2010 Issue tackled: To build a brand of the City of Warsaw - bringing back the truth and memory about the Chopin’s connection with Warsaw and celebrate 200th anniversary of composer's birth with wide exploitatation of innovative ICT solutions and tools

  3. Results of Chopin’s Year 2010 • raising Varsavians’ awareness on the fact that Chopin was the most connected with Warsaw +5% • raising Varsavians’ awareness on the fact that Chopin spent his childhood and grew up in Warsaw+13% • overcoming declining tendency in tourist movement in Warsaw • livening up a local community thanks to numerous events, concerts, exhibitions etc. • improving the quality of public space certain area by conducting infrastructural investments • starting the process of building Warsaw’s brand as a city of Chopin, music and culture

  4. PolishGuide • Issue tackled: • To enable football fans, tourists and visitors to plan their trip and stay in Poland during UEFA EURO 2012™Tournament • To provide one source of comprehensive information related to the UEFA EURO 2012™ in Poland;, to facilitate trip planning, to promote Poland and to provide information on host cities’ tourist offer and attraction. • Results: 1 mln fallowers and a great success of the event • http://www.youtube.com/watch?v=vrJ8-XLj6NU

  5. Thank you for attention • Karolina IwińskaCity of Warsaw • European Funds and Economic Development Department • Defilad Square 1, 00-901 Warsaw • Ph: +48 22 443 02 39 • e-mail: k.iwinska@um.warszawa.plwww.um.warszawa.pl

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