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Consumer Focus

Consumer Focus. Supported under the Quality of Life Programme – Accompanying Measures. Augusto Medina Mark Spinoglio Jim Leslie Peter Richmond Diana McCrea Julius Ladwig Hal Mac Fie. 15-16 November 2001.

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Consumer Focus

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  1. Consumer Focus Supported under the Quality of Life Programme – Accompanying Measures Augusto Medina Mark Spinoglio Jim Leslie Peter Richmond Diana McCrea Julius Ladwig Hal Mac Fie 15-16 November 2001

  2. The creation of the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth, more and better jobs and greater social cohesion will depend on successful enterprise. From the intro to Enterprise DG Work Programme2001

  3. Presentation 1 – Project Objective 2 – Workshop Output 3 – Next Steps 4 - Agenda Consumer Focus

  4. Consumer Focus Project Objective To increase and maximize the involvement and impact of Consumer Science, and Consumer Scientists, in the area of Key Action 1 (QoL) and the future ERA.

  5. What do we mean by Consumer Science? The holistic understanding of Human Consumption Behaviour. It involves understanding Human Perception, Cognition and Behaviour. It is a multidisciplinary function requiring skills from amongst others Sensory Science, Psychology, Social Science and Behavioural Science

  6. Think Holistically! Consumers World Consumers World Product Product Modern Approach Traditional Approach

  7. Implications for EU research • Science for the benefit of the citizen. • What are the needs, hopes and desires of EU citizens? • How can science be leveraged to improve their health and well being? • How do we communicate this at all levels?

  8. Home Based Study: 5-6 year old children Fruit Vegetables 100 100 100 100 90 83 80 70 60 58 48 50 % Consumed 40 30 20 10 4 1 0 F F Int . Int . B F B F 2 mth 6 mth 2 mth 6 mth Teaching Kids to eat their vegetables! Using a combination of peer pressure and reward it is possible to significantly increase the amount of fruit and vegetables children consume - they discover the intrinsically rewarding properties of these foods and develop a taste for them - they come to see themselves as fruit and vegetable eaters and are proud of it - they become part of a “culture” that strongly supports eating these foods School Study 2 : 5-6 year old children B =baseline Int = intervention F = follow up Professor Fergus Lowe, School of Psychology University of Wales, Bangor

  9. REAL TECHNOLOGY bridges the gap between Science, the Consumer and Society

  10. Principles Develop integrated projects and networks which, in addition to research and technological development also: • Ensure the citizen is represented in every research project by ensuring that all research projects have identified in them a benefit to the EU citizen. • Provide access across all projects to good data on consumers/citizens via an established activity • Develop networks for research professionals and training; • Develop research facilities and infrastructures of specific relevance to the mulitdisciplinary research being undertaken; • Create and exploit links between science and the citizen.

  11. A way forward.. Theme 1 Theme 6 Theme 2 Science and the Citizen Theme 5 Theme 3 Theme 4

  12. Consumer Focus Workshop Output • To define and Expand The European Consumer Science Research Community • To bring new disciplines into the mainstream of Consumer Science Research

  13. Consumer Focus Workshop Output (continued) • To review the current available training and identify possible future research needs • To stimulate the dialogue and hence consensus-building between stakeholders with respect to a safe and nutritious diet

  14. Consumer Focus Next Steps • Strategic overview of current content and contours of national and EU Consumer Science areas – Document • - Possible test-case for Consumer Science as a potential European Research area • Training provision for the next generation of Consumer Researchers - Report

  15. Consumer Focus Next Steps (continued) • “The creation of Consensus Building Platform” - Document • - More visible, multi-disciplinary and mutually-interactive European Consumer Science community.

  16. Consumer Focus Next Steps (continued) • Database and interactive website @ http://www.spi.pt/consumerfocus/ • - National and EU research programmes • - Researchers by area of activity database • - Links

  17. Consumer Focus Agenda November 15 10:50 The Role of Training within Consumer Science (Achim Boenke) 11:20 New Prespectives from the Human Sciences (Charles Spence) 11:50 Consumers in 2020 and the Implications for Consumer Research (Lynn Frewer) 12:20 The Landscape of Evolving Consumer Issues (Kees de Winter)

  18. Consumer Focus Agenda (continued) November 15 14:00 Syndicated Groups 1st Activity Identification of relevant issues - Training and research issues - How to define and expand the European Consumer Science Research Community - How to bring new disciplines into the mainstream of Consumer Science Research on-going in Europe

  19. Consumer Focus Agenda (continued) November 15 16:00 Syndicated Groups 2nd Activity Prioritizing the identified relevant issues 18:00 Closing Comments 19:30 Dinner

  20. Consumer Focus Agenda (continued) November 16 9:00 Feedback Activity 1 (30 minutes per group) - Focusing on Identification of relevant issues 10:30 Coffee Break 10:45 Feedback Activity 2 (30 minutes per group) - Prioritizing the identified of relevant issues

  21. Consumer Focus Agenda (continued) November 16 12:15 Lunch 13:45 Next Steps 15:15 Closing Comments

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