Green Acres Mrs. Hanser March 30, 2009
Business Slogan Reasonable price, great service
Business Profile • My business is a landscaping business named Green Acres. I chose to go into a landscaping business, because it is a well needed service during the rainy and hot months of summer and spring. The landscaping business I plan on starting is a service business. Landscaping will satisfy the customer needs by simply allowing them to get a beautiful lawn by paying very little. While we work hard on the lawn they can work on relaxing or doing other things.
Business Idea Qualifications • I have all the equipment needed to start a successful landscaping business. • I am a very hard worker, and I work to achieve high quality. • I am a very good negotiator, this helps when you need to get a customer but they can not pay you that price.
Mission Statement • Green Acres exists to better the yards of neighborhoods willing to accept our business. We don’t work for the money, we work to achieve a better looking society. We work for the customer and the quality expected of us during each of our jobs.
Product\Service Description • We will: • Work for high quality. • Charge less than our competitors. • Bring friendly, but hard working service to every job. Green Acres will satisfy customer needs by making yards and gardens look like they never did before.
SWOT Analysis • Strengths- • Having all needed equipment • Friends willing to help • Weaknesses- • Not enough time for all jobs • Having to go to school in the Spring • Opportunities- • Local recreation parks need fixing • Family willing to hire me • Threats- • Competitors • Rain
Consumer Profile • Location- • Olanta, Scranton, Coward, and some in surrounding areas. • Population- • My service is for those that own land, no group of specific people. • Personality- • There is no specific trait or personality needed for someone to be a customer for my business.
Competition Competitive advantage- -I offer more than just cutting the consumers yard. -I am a great negotiator and work fast, while still maintaining good quality.
Economics of 1 Unit Definition of One Unit- 1 Yard Selling Price Per Unit- ~$100 - Cost of Goods Sold- ~$30 Gross Profit Per Unit- ~$70
Marketing Mix Product: -Making your lawn look better. Price: -$20 dollars per hour of labor plus price of objects. Place: -I can operate my business in any area, because my business is not grounded in a building. Promotion: -I am going to give out business cards, as well as putting up posters and fliers.
Marketing Tactics Fliers and Posters Business Cards
Green Acres Landscaping: Reasonable Price, Great Service Green Acres can make your landscaping dreams become reality. For an estimate call: Austin Evans – 843-598-1942
Green Acres Landscaping “Reasonable Prices, Great Service” We can make your landscaping dreams become a reality. For more information contact Austin Evans at- (843-598-1942) or (843-396-4534)
Philanthropy Plan My business will support the local recreation program. We will be willing to sponsor teams and back up plans. Also if available, we will donate some money towards a local boys a girls club.
Business Goals Short Term Long Term Fix up the local ball fields. Make downtown a place where people want to visit. • Start up my business. • Fix up the yards on my street.
Thank You I would like to thank you for taking time off to look at my presentation. I would also like to say that if I am able to get a loan to start up my business that it will grow and be well worth it. This will be a very strong based business. Please consider how this business will help the community spread as well as make it a more presentable place. Thank you and have a nice day.