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The Impact of Paperless Ticketing on Fans and Artists: A Case Study of Miley Cyrus

Since the launch of paperless ticketing in May 2008, over 200,000 fans have successfully utilized this system. Although it aims to empower artists and help fans access reasonably priced tickets, criticism has emerged, particularly surrounding Miley Cyrus's tour, where scalping accusations led to worries about young fans' safety. This tension between fan accessibility and ticket security raises questions about the role of ticketing companies like Ticketmaster and their relationship with artists and audiences alike.

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The Impact of Paperless Ticketing on Fans and Artists: A Case Study of Miley Cyrus

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  1. Joe Freeman • Ticketmaster Entertainment • Senior Vice President

  2. More than 200,000 fans have successfully used Paperless Ticketing since launching in May 2008 Metallica AC/DC Tom Waits

  3. Enable artists to better control the relationship w/ their fans • Enable artists to deliver moderate/reasonable prices directly to their fans (even if below "market" value) • "Scalping is a really important issue to Miley, but really the focus is about giving the regular fan an opportunity to buy a really good ticket at face value."  Jason Morey (Cyrus' manager) • "This is what on-sales used to look like before brokers got into our business ... [t]he good news is the best tickets in all of these venues are in the hands of the public."  Debra Rathwell, AEG Live (Cyrus tour promoter)

  4. “COMPLAINTS BEGIN TO MOUNT OVER PAPERLESS TICKETING FOR THE MILEY CYRUS TOUR”– Ticket News June 4, 2009 “MILEY CYRUS IS SCALPING HER OWN TICKETS”– Ticket News June 7, 2009 “SEAN PATE, [STUB HUB SPOKESMAN] CONTENDS THAT… IT COULD EVEN PUT MS. CYRUS’S YOUNG FANS AT RISK. ‘ON CRAIGSLIST YOU’RE GOING TO SEE THESE LISTINGS SAYING, “HEY, 13-YEAR-OLD GIRLS, I’LL MEET YOU AT THE VENUE AND GET YOU INTO THE SHOW.”’”– Wall Street Journal June 8, 2009 “SEAN PATE, [STUB HUB SPOKESMAN] CONTENDS THAT… IT COULD EVEN PUT MS. CYRUS’S YOUNG FANS AT RISK. ‘ON CRAIGSLIST YOU’RE GOING TO SEE THESE LISTINGS SAYING, “HEY, 13-YEAR-OLD GIRLS, I’LL MEET YOU AT THE VENUE AND GET YOU INTO THE SHOW.”’”– Wall Street Journal June 8, 2009 DON VACCARO, CEO OF TICKETNETWORK, TOLD TICKETNEWS THAT… “FRONTLINE MANAGEMENT’S MARRIAGE TO TICKETMASTER MAY HAVE COST MILEY DEARLY. IT APPEARS AS MILEY’S MANAGERS MADE A DECISION TO BENEFIT TICKETMASTER WHILE SACRIFICING MILEY. THIS COULD BE A CAREER ENDING SITUATION FOR MILEY’S SINGING CAREER.– Ticket News June 14, 2009 DON VACCARO, CEO OF TICKETNETWORK, TOLD TICKETNEWS THAT… “FRONTLINE MANAGEMENT’S MARRIAGE TO TICKETMASTER MAY HAVE COST MILEY DEARLY. IT APPEARS AS MILEY’S MANAGERS MADE A DECISION TO BENEFIT TICKETMASTER WHILE SACRIFICING MILEY. THIS COULD BE A CAREER ENDING SITUATION FOR MILEY’S SINGING CAREER.– Ticket News June 14, 2009

  5. Ticketmaster Entertainment Senior Vice President Joe Freeman

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