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Unlocking the Potential of Cultural and Creative Industries: A Green Paper Overview

In her speech at the Brussels Press Conference on April 27, 2010, Commissioner Androulla Vassiliou highlights the untapped potential of cultural and creative industries (CCI) as dynamic sectors that can create jobs and drive economic growth. The Green Paper addresses key challenges including digitization, globalization, and cultural diversity, while emphasizing the importance of developing a supportive business environment. By promoting local and regional development and enhancing spill-over effects, the Green Paper aims to initiate a public debate on improving CCI, especially at the EU level.

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Unlocking the Potential of Cultural and Creative Industries: A Green Paper Overview

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  1. Green Paper ‘Unlocking the potential of cultural and creative industries’Ms Androulla VASSILIOUCommissioner for Education, Culture, Multilingualism and YouthPress Conference, Brussels 27 April 2010

  2. Why a Green Paper now? Because • Cultural and creative industries are a dynamic economic sector, creating jobs and growth • This potential is not exploited to the full

  3. What are the main “drivers” for these industries? • Digitization: New opportunities, but with a cost… • Globalization: New markets, but also an increased competition! • Cultural diversity: of contents, players etc.

  4. What can we help these industries? • Putting into place the right business environment • Helping cultural and creative industries develop locally/regionally and go global • Improving the spill-over effect on other businesses and society

  5. How shall we proceed? • Get a better environment for CCI, in particular at EU level To do that, the Green Paper will: • Look at some aspects strongly impacting on CCI … and launch a public debate.

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