How to Measure the ROI of Influencer Marketing Campaigns
Whether or not you follow influencers, itu2019s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spent on influencer campaigns in the second quarter of 2019 topped USD 314M in the U.S. and Canada. Social media has transformed otherwise regular users into celebrities in their own right u2014 with these influencers, both big and small, evoking trust in consumers through more authentic and approachable images. Instagram is a primary hotspot for influencer marketing. It seems everywhere you look someone is posting on behalf of a brand u2014 7 in 10 hashtags used on Instagram are branded (i.e. include a brand name). Despite the seemingly endless amount of posts, it still works: companies who used influencer marketing in 2018 earned a 520% return on investment.
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